Marketing in China: Building a Presence Through O2O Services

Alvin Foo, head of mobile and innovation at Omnicom Media Group in China, talks with eMarketer's David Green about the way brands are piggybacking on third-party online-to-offline (O2O) services in China to reach a wider audience. eMarketer: How are ...
http://www.emarketer.com/Article/Marketing-China-Building-Presence-Through-O2O-Services/1014322