As CPGs Go Direct-To-Consumer, It's Changing Their Data Strategy

As a result, the principles behind shopper marketing, which traditionally centers on in-store promotions, are blurring with brand marketing, which focuses on building brand affinity. “We've seen shopper ... “Most of P&G's products are not bought online ...
https://adexchanger.com/ecommerce-2/cpgs-go-direct-consumer-changing-data-strategy/