Influencers Are Big in China, but Influencer Marketing Is Underutilized - eMarketer

Influencers Are Big in China, but Influencer Marketing Is Underutilized
Influencers in China—or key opinion leaders [KOLs], as they're known in the market—are a diverse community, representing different age groups and interests. So why aren't more brands in China leveraging influencer marketing? Josh Steimle, founder and ... http://influenceblueprint.com #influence #personalbrand #brand
https://www.emarketer.com/Article/Influencers-Big-China-Influencer-Marketing-Underutilized/1016364