The abject failure of the Pepsi ad, called 'The Live for Now Anthem', reminded us of some of the cardinal rules of Influencer Marketing, which, in the latest flurry 'anthemic' advertising seems to have been overlooked. We need to choose our brand ... http://influenceblueprint.com #influence #personalbrand #brand
Monday, May 15, 2017
Pepsi and Kendall: Ignoring influencer marketing 101
The abject failure of the Pepsi ad, called 'The Live for Now Anthem', reminded us of some of the cardinal rules of Influencer Marketing, which, in the latest flurry 'anthemic' advertising seems to have been overlooked. We need to choose our brand ... http://influenceblueprint.com #influence #personalbrand #brand
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