Saturday, December 17, 2016

Could L'Oréal's 'Beauty Squad' mark a shift for influencer marketing?



Social media influencers have continued to be a hot commodity for brands in recent years, with interest in 'influencer marketing' majorly increasing since 2013. However, according to L'Oréal Paris, many brands are getting it wrong by focusing on short ... http://influenceblueprint.com


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