Brand: REI evrgrn

They held an open house for more than 40 Instagram influencers popular among the target market of 25- to 34-year-old city dwellers, then over the course of five weeks it invited four top influencers to stay with friends for a few nights and to document ...
http://www.chiefmarketer.com/pro-awards-winners/gold-best-use-of-influencer-marketing-2016