Sunday, November 12, 2017

Casper's shutdown of Van Winkle's shows the limits of 'brand journalism'


When Jeff Koyen joined Casper in 2015 as editor-in-chief of Van Winkle's, the mattress brand's standalone online publication, the future looked bright because the company gave him autonomy to build a media property focused on sleep. The launch was ... #influence #brand #personalbrand
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