Johnny Was Puts A Data-Driven Spin On Influencer Marketing | AdExchanger

Johnny Was Puts A Data-Driven Spin On Influencer Marketing
Women's fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn't feel right for the brand. “What we're looking for is authenticity,” said Rob Trauber, CEO of Johnny Was. “There are… http://influenceblueprint.com #influence #personalbrand #brand