Digital brands are the future for Indian consumers

Building brands in India used to be very difficult due to the fragmented nature of the market and lack of consumer data. In recent times, we have seen this change. Roadster, an outdoor lifestyle brand, is completely online, and is now among the… #influence #brand #personalbrand
http://blogs.economictimes.indiatimes.com/et-commentary/digital-brands-are-the-future-for-indian-consumers/