The Two Sides of Every Influencer Marketing Campaign (And Why They Matter)

Unfortunately, most of the focus is always on the influencers. They're the ones with the massive followings. They're the ones creating great content. They're the ones attracting all the attention, and sadly, brands get caught up chasing who is… http://influenceblueprint.com #influence #personalbrand #brand

AI can now predict and guarantee the results of influencer marketing ...

Is influencer marketing just another PR tactic or can it really be scaled into a credible media channel with AI? http://influenceblueprint.com #influence #personalbrand #brand

AI in Influencer Marketing: Buzz or Real Value?

When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins. What could Westworld and Kylie Jenner possibly have in common? http://influenceblueprint.com #influence #personalbrand #brand

What's the ROI of influencer marketing?

Influencer marketing is fast becoming brands' go-to option for speaking to consumers in an authentic way at scale. It is seen by many as the perfect way to boost reach and relevance, but in the highly measurable world of digital, it often fails to ... http://influenceblueprint.com #influence #personalbrand #brand

Instagram: The Next Frontier for Law Firm Branding

Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online. Getting started on Instagram doesn't have to be complicated or costly. Here ... #influence #brand #personalbrand

Today’s Brand Advocacy: Influencer Marketing | TSNN Trade Show News

Today's Brand Advocacy: Influencer Marketing
Buzz. All brands need it and events are no exception. Attendees put a lot of faith into their peers' opinions, putting a level of trust in their perspectives that is higher than any brand could hope to earn independently. “Brand advocates have become ... http://influenceblueprint.com #influence #personalbrand #brand

11 Common Mistakes You're Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is effective. http://influenceblueprint.com #influence #personalbrand #brand

5 Ways to Grow Your Personal Brand in One Week

Do you want to grow your name and your business online? If so, you need to build your personal brand first. Start thinking of your name — and yourself — as a brand and everything else will fall into place. Take… #influence #brand #personalbrand

Blogger with An Online Store? Here's Three Things to Keep in Mind

The online earning industry pulled in over $107 billion in 2015, proving online content and education is a viable business. After selling online products for over two years, and creating my own six figure blog, I can say that… #influence #brand #personalbrand

5 Ways to Grow Your Personal Brand in One Week

Do you want to grow your name and your business online? If so, you need to build your personal brand first. Start thinking of your name — and yourself — as a brand and everything else will fall into place. Take… #influence #brand #personalbrand

Appalachian State building its brand beyond program's landmark win

After 11- and 10-win seasons the last two years with bowl wins each year and exposure on ESPN, Sloan said, “I feel right now we've put ourselves in position that we do have an FBS brand.” Lamb remembers watching the Michigan game… #influence #brand #personalbrand

The Two Sides of Every Influencer Marketing Campaign (And Why They Matter)

Unfortunately, most of the focus is always on the influencers. They're the ones with the massive followings. They're the ones creating great content. They're the ones attracting all the attention, and sadly, brands get caught up chasing who is… http://influenceblueprint.com #influence #personalbrand #brand

WWE is building an Ambrose and Rollins vs

The Usos feud online
Is this an early build for Survivor Series? Part of a tease for another Superstar Shakeup is near? A sign of erosion in the brand split? Just some fun on the internet during a slow weekend? You can answer… #influence #brand #personalbrand

Building brand Dulquer online: Star's social media manager on their ...

This week, actor Dulquer Salmaan became the first star from the Malayalam industry to get 5 million Likes on Facebook. Mohanlal, who is the highest paid star ...and more » #influence #brand #personalbrand

Appalachian State building its brand beyond program's landmark win

After 11- and 10-win seasons the last two years with bowl wins each year and exposure on ESPN, Sloan said, “I feel right now we've put ourselves in position that we do have an FBS brand.” Lamb remembers watching the Michigan game… #influence #brand #personalbrand

Science & Technology - News & Photos | Daily Mail Online

DAILY MAIL AT CES 2017
The new narrative artbook book by Swedish author and artist Simon Stålenhag,The Electric State, tells the story of a girl and her robot traveling west in an alternative US in 1997. In this post-apocalyptic reality, the country's left in ruins after a ... #influence #brand #personalbrand

Fake followers are ruining influencer marketing

With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit? CNN estimates that approximately 83 million Facebook accounts are fake accounts ...and more » http://influenceblueprint.com #influence #personalbrand #brand

3 Reasons Content Is Still King in the Age of Influencer Marketing

From an influencer marketing perspective, probably not. The first family of reality TV ushered in the era of influencer marketing as we know it today. Audiences trust their favorite celebrities and social media personalities, and brands have learned to… http://influenceblueprint.com #influence #personalbrand #brand

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Appalachian State building its brand beyond program's landmark ...

Appalachian State players take the field against Miami during the first half of an NCAA college football game in Boone, N.C., Saturday, Sept. 17, 2016.and more » #influence #brand #personalbrand

Appalachian State building its brand beyond program's landmark ...

Appalachian State players take the field against Miami during the first half of an NCAA college football game in Boone, N.C., Saturday, Sept. 17, 2016.and more » #influence #brand #personalbrand

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Building brand Dulquer online: Star's social media manager on their ...

This week, actor Dulquer Salmaan became the first star from the Malayalam industry to get 5 million Likes on Facebook. Mohanlal, who is the highest paid star ...and more » #influence #brand #personalbrand

5 Of The Best Influencer Marketing Campaigns CMOs Can Learn From

Here are 5 of the best influencer campaigns that have occurred in the last year or so. Let's look at why they worked. http://influenceblueprint.com #influence #personalbrand #brand

Analysis: The 3 Pillars of Influencer Marketing Every Marketer Must ...

Influencer marketing is a not-so-new concept that is rapidly becoming a mainstream marketing tool. Analysis of Google Keywords and Google Trends reveal how ... http://influenceblueprint.com #influence #personalbrand #brand

5 Of The Best Influencer Marketing Campaigns CMOs Can Learn From

Influencer marketing has skyrocketed as a marketing resource for companies who want to develop both brand awareness and brand loyalty. With the evolution of media consumption, people are following influencers and content channels more than they are ... http://influenceblueprint.com #influence #personalbrand #brand

5 Things to Understand Before Spending a Dime on Influencer ...

There hasn't been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it's only going to increase. Most of the buzz is ... http://influenceblueprint.com #influence #personalbrand #brand

Amazon lures YouTube influencers

The vetting process ensures that influencers are top-notch. Right now, the influencer marketing realm is wide open. Most brands are just starting to dip their toes into it, influencer agencies are popping up left and right, and finding the right ... http://influenceblueprint.com #influence #personalbrand #brand

'Athleisure' brand Outdoor Voices closes $9 million in funding

The funding will go toward growth of the online business first and foremost, as well as building out the team to support that, buying more inventory, and adding new retail stores. When asked if Haney would sell Outdoor Voices to Lululemon for… #influence #brand #personalbrand

How To Build A Disruptive Brand

Cutler and Winter: Building a luxury brand in the beauty space has been the biggest collection of challenges. Don't forget, when we started bkr, a glass water bottle was disruptive in and of itself! Then on top of that, deciding that we were a beauty… #influence #brand #personalbrand

Building brand Dulquer online: Star's social media manager on their marketing strategy

Over the years, Malayalam stars seem to have understood the reach of social media and the importance of online film promos. Many of them do Facebook Lives and actively engage with their fans, sometimes writing heartfelt posts about subjects… #influence #brand #personalbrand

Global Influencer Marketing Pioneer, Open Influence, Expands Core Offerings with Launch of its OpenWorks Platform

LOS ANGELES, Aug. 23, 2017 /PRNewswire/ -- Open Influence, a data-driven global influencer marketing company, today announced the launch of its OpenWorks platform, which offers a suite of tools designed to accommodate the needs of smaller… http://influenceblueprint.com #influence #personalbrand #brand
http://markets.businessinsider.com/news/stocks/Global-Influencer-Marketing-Pioneer-Open-Influence-Expands-Core-Offerings-with-Launch-of-its-OpenWorks-Platform-1002278688

5 Things to Understand Before Spending a Dime on Influencer Marketing

There hasn't been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it's only going to increase. Most of the buzz is positive, but I'll be the first person to say that influencer marketing isn't… http://influenceblueprint.com #influence #personalbrand #brand

Measuring Influencer Marketing

The rise of social media has given everyone with an Internet connection the opportunity to stand on their own soapbox and discuss their business, their pastimes, their lives, thus leading to influencer marketing, a digital form of word-of-mouth marketing. http://influenceblueprint.com #influence #personalbrand #brand

The new pride of the South

The Prime Minister told us the Government had decided to build a brand new $1.2illion to $1.4billion hospital for Dunedin, either on a new site in the city, or on Southern District Health Board land at Wakari. I think this is the first time in… #influence #brand #personalbrand

The new pride of the South

The Prime Minister told us the Government had decided to build a brand new $1.2illion to $1.4billion hospital for Dunedin, either on a new site in the city, or on Southern District Health Board land at Wakari. I think this is the first time in… #influence #brand #personalbrand

10 tips for choosing the perfect domain

Using a unique moniker is a great way to build additional value. Take note that, because of this need for brand-building, you'll likely be slower to gain traction than if you used a more simple and straightforward domain. But, if done correctly, the ... #influence #brand #personalbrand

Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

Today, few terms are as buzzy as influencer marketing... from top-trends lists to Cristiano Ronaldo generating nearly $1 billion through social media and right down to a 325% increase in searches for "influencer marketing" over the past year.… http://influenceblueprint.com #influence #personalbrand #brand

5 Things to Understand Before Spending a Dime on Influencer ...

Do your research before throwing money at the wall. http://influenceblueprint.com #influence #personalbrand #brand

Is Facebook preparing to tax influencer marketing campaigns?

Currently, influencer marketing is one of the few digital channels in which brands don't have to pay the dominant players for access to an audience. Yes, there are agencies that help facilitate deals between brands and influencers, as well as ... http://influenceblueprint.com #influence #personalbrand #brand

Influencer Marketing: Old-School Rules Still Apply

Unless you're having an e-tox (or you're devoid of cell reception), you've probably witnessed a tremendous change in the way brands are allocating their marketing spend and teams, shifting significant budgets towards influencer campaigns. Nineties ... http://influenceblueprint.com #influence #personalbrand #brand

Target is shedding Merona and Mossimo and adding new brands instead

Some analysts wonder whether it will be enough as Amazon and Wal-Mart make big bets in the online space. But Target executives ... Building on that success, it now will phase out billion-dollar brands Merona and Mossimo over the next… #influence #brand #personalbrand

After building a fan base online, some Southwest Florida companies move into stores

Many major brands only recently have begun to view their online and brick-and-mortar stores a a partnership. But for small players like Havelka, Gurin and Chavez, that confluence is essential to growth. The two channels have to build… #influence #brand #personalbrand

A 20 year online foundation adds to Estée Lauder's digital make-up

We are strategically focused on expanding our brand-building distribution online across both direct-to-consumer and retailer sites. Opportunities exist in capitalizing on industry growth as more consumers shift online, adding new brands in our existing ... #influence #brand #personalbrand

Elite dating app Inner Circle on why influencer marketing doesn't work

A focus on privacy has also affected the company's use of influencer marketing, with Krayenhoff saying it has not had as big an impact as the company thought it would, although it is continuing to test this by approaching “bigger… http://influenceblueprint.com #influence #personalbrand #brand

Influencers Are Big in China, but Influencer Marketing Is Underutilized - eMarketer

Influencers Are Big in China, but Influencer Marketing Is Underutilized
Influencers in China—or key opinion leaders [KOLs], as they're known in the market—are a diverse community, representing different age groups and interests. So why aren't more brands in China leveraging influencer marketing? Josh Steimle, founder and ... http://influenceblueprint.com #influence #personalbrand #brand
https://www.emarketer.com/Article/Influencers-Big-China-Influencer-Marketing-Underutilized/1016364

Here's How To Think About Influencer Marketing at Scale

With the goal of maximizing social engagement and creating an authentic, transparent influence on the consumer, the influencer marketing bandwagon is filled with companies and 'influencer agencies' hoping to realize sustainable and measurable results ... http://influenceblueprint.com #influence #personalbrand #brand

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Building brand Dulquer online: Star's social media manager on their marketing strategy

Over the years, Malayalam stars seem to have understood the reach of social media and the importance of online film promos. Many of them do Facebook Lives and actively engage with their fans, sometimes writing heartfelt posts about subjects… #influence #brand #personalbrand

How BET Networks Taps Into Talent for Influencer Marketing

For some brands, the best method is to find influencers in the demographic of your target audience. Others find the best followers within their company, utilizing employee advocacy on social media. For Tatiana Holifield-Arthur, senior director of ... http://influenceblueprint.com #influence #personalbrand #brand

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17 clever ways brands are cashing in on the eclipse

As the event grows closer, the anticipation is building. It's no wonder that ... Working with viral online video maker Funny or Die, Chiquita drew inspiration from the shape of the yellow fruit for a playful eclipse-themed marketing campaign. The ...and… #influence #brand #personalbrand

Best of the week: Influencer marketing on Facebook is going to cost more

“Most brands are using influencers on Facebook to rely on their following base for organic reach,” said Matt Britton, CEO for influencer marketing company Crowdtap. “But now, in order for brands to support influencer posts, they have to… http://influenceblueprint.com #influence #personalbrand #brand