Search habits and online lenders are forcing loan officers to step up their digital game to compete.

The mortgage search goes digital

or “Home loan providers New England,” and because voice search often only returns one result, it is incumbent on lenders to build a robust online presence in order to rank at the top for specific queries. Put another way, if the online listings for ... #influence #brand #personalbrand
https://www.americanbanker.com/partnerinsights/yext/article/mortgage-search-goes-digital