Influencer Marketing: Caveat Emptor

But the rigour around its definition, relevance and indeed ethics is far from clear, Sheena Horgan takes a look under the hood of Influencer Marketing. Influence is about leverage, adding prestige and reach to a brand and endearing it to an audience. http://influenceblueprint.com
http://www.adworld.ie/2017/04/26/influencer-marketing-caveat-emptor/