Sunday, April 30, 2017

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big



To succeed as an entrepreneur and as a personal brand, the first task is defining exactly what it is you are going to focus on building. Then, you answer every what, why, ... Who is your audience and… #influence #brand #personalbrand
influence brand personalbrand


4 rules for creating a powerful personal brand



Networking is an important part of building a personal brand. You need to build awareness among people, both online and offline. Engaging with people online is straightforward - liking and sharing posts (from individuals and brands) and replying to ... #influence #brand #personalbrand
influence brand personalbrand


The importance of building trust online



One satisfied customer would tell another potential customer about his user experience and that person would tell a third individual. #influence #brand #personalbrand
influence brand personalbrand


How To Build A Successful Author Marketing Platform



Create A Unique Brand Voice. You already have a voice as a writer. The next step is growing your voice as an online personality. #influence #brand #personalbrand
influence brand personalbrand


Saturday, April 29, 2017

Fyre Festival, Pepsi, and Celebrity Endorsements



So, Elsa Hosk posting a yacht pic with fellow supermodels is in line with what she might post otherwise: the promotional aspect is in the geotagging and the captions, leaving viewers to connect the dots. http://influenceblueprint.com #influence #personalbrand #brand
influence personalbrand brand


7 Influencer Marketing Tools for Startups



There are many creative ways to reach out to online influencers - from granting them early access to your product or tagging them frequently in your social media updates. http://influenceblueprint.com #influence #personalbrand #brand
influence personalbrand brand


Influencer Marketing To Dominate in 2017



This trend has spurred the rise of influencer marketing, which is marketing to those who influence your targeted customers versus marketing to those prospective customers directly. http://influenceblueprint.com #influence #personalbrand #brand
influence personalbrand brand


Why retailers need students in order to survive



However, it is a crucial audience for many companies to connect with as these consumers are often living away from home for the first time, becoming financially independent and building brand affinities in categories such as personal finance, travel ... #influence #brand #personalbrand
influence brand personalbrand


How To Build A Successful Author Marketing Platform



Create A Unique Brand Voice. You already have a voice as a writer. The next step is growing your voice as an online personality. #influence #brand #personalbrand
influence brand personalbrand


How Social Video Helped Kat Von D Build a Beauty Empire



Von D really set the standard when it comes to building celebrity beauty brands online. Let's take a look at Kat Von D Beauty specifically on Instagram and Facebook and see what works for Von D and how that can… #influence #brand #personalbrand
influence brand personalbrand


Hydro Flask’s Sales Expand 7.6 In The First Quarter | SGB Online

Hydro Flask's Sales Expand 7.6 In The First Quarter

“We expect further double-digit growth in Hydro Flask in fiscal 2018, as we invest and building the brand and new product innovation,” said Mininberg. #influence #brand #personalbrand
influence brand personalbrand


Friday, April 28, 2017

LBR LBO Brand Summit 2017: Building Breakthrough Brands in the Post-Marketing Age



Apr 26, 2017 (LBO) - Senior thought leaders from Sri Lanka and abroad will speak on “Marketing is Dead, Now What? - Building Breakthrough Brands in Post-Marketing Age” at Lanka Business Online's fifth consecutive annual edition of LBR LBO Brand ...
http://www.lankabusinessonline.com/lbr-lbo-brand-summit-2017-building-breakthrough-brands-in-the-post-marketing-age/


These Are the Tools Required to Build a $3 million E-Commerce Brand



Building your own brand, and reselling. If you are just a reseller, I think you can be successful, but will have a very hard time on Amazon and other third-party channels.


How Social Video Helped Kat Von D Build a Beauty Empire



Von D really set the standard when it comes to building celebrity beauty brands online. Let's take a look at Kat Von D Beauty specifically on Instagram and Facebook and see what works for Von D and how that can potentially work for you when marketing ...


Influencers: What are they and how do they build up their influence?



So sharing opinions, building trust, and connecting to a worldwide audience encapsulates the core of operations - it's people like you or I, contributing to the ever-expanding online community. If PewDiePie can earn millions each year from playing ...


5 Common Misconceptions of Influencer Marketing



Influencers: It's a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. http://influenceblueprint.com


Influencer Marketing: Caveat Emptor



But the rigour around its definition, relevance and indeed ethics is far from clear, Sheena Horgan takes a look under the hood of Influencer Marketing. Influence is about leverage, adding prestige and reach to a brand and endearing it to an audience. http://influenceblueprint.com


Influencer Marketing 101: A New Chapter of Brand Ambassadors



As marketing channels and services expand, companies are finding new ways to leverage brand ambassadors to reach large audiences. Chances are you've ... http://influenceblueprint.com


5 Ways To Get The Most Out of Video Influencer Marketing



Videos provide businesses with the opportunity to engage an audience quickly and in a captivating way. With how important videos have become to the influencer marketing strategy, it's imperative to understand how to make the best use of it. These five ... http://influenceblueprint.com
http://www.business2community.com/marketing/5-ways-get-video-influencer-marketing-01832562


Marketers Make Larger Investments In Influencer Marketing Than Ever Before



In addition, 69% of those working in brands and agencies that engage in Influencer Marketing now have a stand-alone budget for the approach. http://influenceblueprint.com
http://finance.yahoo.com/news/marketers-larger-investments-influencer-marketing-120100649.html


6 Must-Do's When Creating an Influencer Marketing Campaign



Influencer marketing is rapidly growing in popularity and demand -- there isn't a more powerful marketing channel for driving brand awareness. http://influenceblueprint.com
https://www.entrepreneur.com/article/293300


Thursday, April 27, 2017

How to Be Effective in B2B Influencer Marketing



While influencer marketing has achieved a level of recognition among effective B2B marketing strategies, there still seems to be a disconnect in its practice. http://influenceblueprint.com


Pepperjam Research on Marketers' Innovation Divide and Influencer Misconceptions



Influencer marketing takes on many shapes and forms, and an integral part of influencer marketing is affiliate marketing, by which an online retailer compensates a publisher or blogger for traffic and sales generated from its referrals. http://influenceblueprint.com


Social Soup Hires Senior Influencer Marketing Experts



Mima Seminara joins Social Soup in the newly-created role of influence director from the US, where she most recently drove content and influencer marketing for dotcom start-up Naturebox. In her new role, Seminara will continue to drive growth in Social ... http://influenceblueprint.com


Instagram Dominates Influencer Marketing (Report)



Influencer marketing is one of the few areas of digital marketing with the power to sidestep the increase of ad blocking. But there's a lot more to influencer marketing than that. An annual report from Hashoff, a micro-influencer marketing platform ... http://influenceblueprint.com
http://www.adweek.com/digital/instagram-dominates-influencer-marketing-report/


This Report Shows Just How Effective Influencer Marketing Can Be for Brands



As more brands jump into an influencer marketing industry that reached about $570 million on Instagram alone in 2016, according to eMarketer, new studies are measuring how effective (or ineffective) such campaigns can be. http://influenceblueprint.com
http://www.adweek.com/digital/this-report-shows-just-how-effective-influencer-marketing-can-be-for-brands/


Influencer marketing to dominate in 2017



This trend has spurred the rise of influencer marketing, which is marketing to those who influence your targeted customers versus marketing to those prospective customers directly. http://influenceblueprint.com
https://www.tnledger.com/editorial/Article.aspx?id=96711


Influencer Marketing: Caveat Emptor



But the rigour around its definition, relevance and indeed ethics is far from clear, Sheena Horgan takes a look under the hood of Influencer Marketing. Influence is about leverage, adding prestige and reach to a brand and endearing it to an audience. http://influenceblueprint.com
http://www.adworld.ie/2017/04/26/influencer-marketing-caveat-emptor/


Marketers Make Larger Investments In Influencer Marketing Than Ever Before



ORLANDO, Fla.--(BUSINESS WIRE)--IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, found in its annual State of the Creator Economy report more than half of ... http://influenceblueprint.com
http://www.businesswire.com/news/home/20170427005023/en/Marketers-Larger-Investments-Influencer-Marketing


Wednesday, April 26, 2017

4 Things You Need to Know About Influencer Marketing | CustomerThink

4 Things You Need to Know About Influencer Marketing

According to Gary Vaynerchuk, CEO of VaynerMedia, influencer marketing especially on Instagram is the second most underpriced marketing tool at the moment (the first being Facebook Ads). http://influenceblueprint.com
http://customerthink.com/4-things-you-need-to-know-about-influencer-marketing/


TeraReach launches influencer discovery engine Qoruz



Social influencer marketing has become hugely popular with consumer brands, given that perception and popularity is often impacted by word of mouth. http://influenceblueprint.com


How to Start an Influencer Marketing Empire From Scratch



Influencer marketing is a trend that is on the rise. So much, in fact, that I recently attended Hispanicize, a conference that takes place in Miami each year and is all about how Latino influencers can build their brands so they can work with major ... http://influenceblueprint.com


Influencer Marketing 101: A New Chapter of Brand Ambassadors



As marketing channels and services expand, companies are finding new ways to leverage brand ambassadors to reach large audiences. Chances are you've ... http://influenceblueprint.com


GameInfluencer raises funding for influencer marketing platform

...

GameInfluencer, a startup with a platform for influencer marketing campaigns for digital games, has raised an undisclosed amount of money from European ... http://influenceblueprint.com


This Platform Wants to Give Influencers and Brands Peace of Mind About Follower Counts



With ad safety a growing concern, those in the influencer marketing space don't want to get left behind. Fohr Card, an influencer platform that connects personalities with brand partners, has developed a tool to measure “follower health. http://influenceblueprint.com


Influencer marketing is not a fad



But the fact is that digital marketing - and this includes influencer marketing - is maturing all the time. It's not going anywhere. http://influenceblueprint.com


Into the Future with Influencer Marketing and a Community



So the power of the influencer does exist. Many brands now have a well-organized collaboration with bloggers as their influencers. http://influenceblueprint.com


Tuesday, April 25, 2017

GameInfluencer raises funding for influencer marketing platform



GameInfluencer, a startup with a platform for influencer marketing campaigns for digital games, has raised an undisclosed amount of money from European game insiders. http://influenceblueprint.com


Instagram Influencer Marketing Expected to Double in Two Years



With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. http://influenceblueprint.com


Social Soup Hires Senior Influencer Marketing Experts - B&T



Influencer marketing specialist Social Soup has announced the appointment of two new experts to increase its capabilities in content strategy and video. http://influenceblueprint.com


Age Of The Influencer: A Conversation With Hannah Bronfman



I spoke with DJ and fitness expert Hannah Bronfman about building an authentic personal brand, redefining work-life balance, and how influencers should ... http://influenceblueprint.com


4 Things You Need to Know About Influencer Marketing | CustomerThink

4 Things You Need to Know About Influencer Marketing ...

According to Gary Vaynerchuk, CEO of VaynerMedia, influencer marketing especially on Instagram is the second most underpriced marketing tool at the moment ... http://influenceblueprint.com
https://customerthink.com/4-things-you-need-to-know-about-influencer-marketing/


Leading hospital systems creating 'digital front doors' to foster brand loyalty



The rise of consumerism in medicine is leading many hospital systems to look for new ways to build brand consciousness among current and prospective patients.


Ecom Products Group Announces the Launch of Shop New York



Andrew Waters, Executive Chairman of Ecom Products Group Corporation , announced today the launch of another platform to better serve the company's ...
http://finance.yahoo.com/news/ecom-products-group-announces-launch-145744619.html


Instagram Secrets revealed with Jeremy McGilvrey



Jeremy's flagship training is an online course called Instapro Academy, where he teaches entrepreneurs how to build their brand on Instagram as well as build huge followings and leverage Instagram Influencers to drive massive amounts of cheap and ...


BuzzFeed is building a team of writers to sell you stuff you didn't know you wanted



The first partner integrating with BuzzFeed's new tool is Shopify, a public company whose software is used by about 400,000 businesses to create and run independent online shops. Shopify merchants that opt in will make their merchandise searchable to ...


Monday, April 24, 2017

Corbett Drummey from Popular Pays: The power of influencer marketing



Corbett Drummey, CEO of Popular Pays joined Scott Kitun in-studio to talk about the company's recent $3.1 million in funding. He also spoke to the rise of influencer marketing and compared this approach to the more cookie cutter varieties the average ... http://influenceblueprint.com


How Instagram Influencer Marketing Will Exceed $1 Billion This Year [Infographic]



Instagram is the one the main social media platforms that businesses are conducting their marketing campaigns on, in part due to its vast user base of 600 million and plethora of content creators. http://influenceblueprint.com


Instagram Influencer Marketing Expected to Double in Two Years



With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. http://influenceblueprint.com


Social Soup Hires Senior Influencer Marketing Experts



Mima Seminara joins Social Soup in the newly-created role of influence director from the US, where she most recently drove content and influencer marketing for dotcom start-up Naturebox. In her new role, Seminara will continue to drive growth in Social ... http://influenceblueprint.com


Andy Frisella: Why Every CEO Should Build a Social Community Online



Very few influencers and brands have been able successful online communities. It's a challenge to get hundreds of thousands, and even millions of people on board sharing a collective vision.


Behind the scenes with Bret Bielema: UA staff crams in a full day



Bielema gives confirmation that longtime NFL reporter and ESPN analyst Chris Mortensen will talk to the team on Monday about building a brand and his involvement in the last 27 NFL Drafts. Bielema praises the work of the graduate assistants as he ends ...


Three Hard Lessons the Internet Is Teaching Traditional Stores



As online brands begin to build physical shops, the old guard is taking notes -- and in many cases, writing checks. Wal-Mart, for example, has been on an acquisition binge of late.


SPAR Netherlands Renovates Stores to Reflect New Design | NACS Online – Media – News Archive

SPAR Netherlands Renovates Stores to Reflect New Design

This year, working jointly with SPAR independent retailers and suppliers, SPAR Netherlands is rolling out new initiatives aimed at building an even stronger brand. Stores throughout the country are being renovated to reflect a new design style applying ...
http://www.nacsonline.com/Media/Daily/Pages/ND0424176.aspx


Sunday, April 23, 2017

Instagram Influencer Marketing Will Be $2.4 Billion Industry By 2019 (Study)



Influencer marketing on Instagram is already a massive business, but, by the year 2019, the industry could more than double from its current size to roughly $2.4 billion, according to a study by influencer marketing firm Mediakix. Instagram, which ... http://influenceblueprint.com


How to Start an Influencer Marketing Empire From Scratch



Influencer marketing is a trend that is on the rise. So much, in fact, that I recently attended Hispanicize, a conference that takes place in Miami each year and is all about how Latino influencers can build their brands so they can work with major ... http://influenceblueprint.com


Corbett Drummey from Popular Pays: The power of influencer marketing



Corbett Drummey, CEO of Popular Pays joined Scott Kitun in-studio to talk about the company's recent $3.1 million in funding. He also spoke to the rise of influencer marketing and compared this approach to the more cookie cutter varieties the average ... http://influenceblueprint.com


6 Things We Know About Influencer Marketing



In 2014, we told readers about the burgeoning “Instagram Economy” allowing the online-famous to make big bucks by partnering with brands—and since then we've kept close tabs on the growth and evolution of influencer marketing. At this point, digital ... http://influenceblueprint.com


How To Measure The ROI Of An Influencer Marketing Campaign



Marketing used to be an industry devoted to following gut instincts. You'd make connections and nurture each one carefully until it resulted in a win. http://influenceblueprint.com


Fashion icons light up NY's Empire State Building

Kendall, Marilyn, Audrey and more! Harper's Bazaar projects its most famous photos on the side of the Empire State ...

New York's famed Empire State Building lit up with sky-high iconic fashion photographs after nightfall on Wednesday to celebrate the 150th anniversary of style magazine Harper's Bazaar.


Halifax Health enters West Volusia's health care race



Central Florida Regional Hospital has already stated plans to build a freestanding emergency room in the southeast corner of the same intersection.


Incisive Social Media Branding Strategies



In today's digital world dominated by social media, businesses need to engage in a "two-way conversation" with their audience, to increase brand awareness and to stay relevant in their domain. The process of building a brand is much more than creating ...
http://www.cioreview.com/news/incisive-social-media-branding-strategies--nid-24189-cid-51.html


8 Tips for Dominating Online Sales



Knowing your brand's audience is the most important ingredient to achieve success in any aspect of business. Different ... Building up a list of previous and potential buyers means you have a way to gauge reactions and inform them about new products.


Saturday, April 22, 2017

Struggling apparel retailer Bebe to shut all stores



Bloomberg reported last month that Bebe was planning to shut stores and seek a turnaround as an online brand to avoid filing for bankruptcy.