Social media has higher reach but online video has better brand impact for Gen Z: Kantar Millward Brown | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

Social media has higher reach but online video has better brand impact for Gen Z: Kantar Millward Brown

The report says TV is still the strongest medium to build 'reach' and 'salience' across generations. Gen Z includes individuals between 15 and 19 years of age, Gen Y maps consumers in the age group of 20-27, while Gen X are those above 27 years of age.
http://www.bestmediainfo.com/2017/03/social-media-has-higher-reach-but-online-video-has-better-brand-impact-for-gen-z-kantar-millward-brown/