By making a choice to buy a brand, experiencing it and then talking about it, customers cognitively associate the brand with a set of characteristics that offer clues to building brand authenticity. Qualitative data sources like customer comments ...
Thursday, March 2, 2017
Brand Authenticity: Easy To Recognize, Hard To Manufacture | AdExchanger
Brand Authenticity: Easy To Recognize, Hard To Manufacture
By making a choice to buy a brand, experiencing it and then talking about it, customers cognitively associate the brand with a set of characteristics that offer clues to building brand authenticity. Qualitative data sources like customer comments ...
https://adexchanger.com/data-driven-thinking/brand-authenticity-easy-recognize-hard-manufacture/
By making a choice to buy a brand, experiencing it and then talking about it, customers cognitively associate the brand with a set of characteristics that offer clues to building brand authenticity. Qualitative data sources like customer comments ...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment