The selfie effect: reflecting on the ROI of influencer marketing

“As a whole, the influencer economy is now a legitimate way for people to become independent entrepreneurs,” says Nicole Millington, director of FP Comms, a marketing firm focused on growth-stage businesses. “It has become its own individual industry.”. http://influenceblueprint.com
http://www.businesszone.co.uk/decide/scale/the-selfie-effect-reflecting-on-the-roi-of-influencer-marketing