Although she has moved from the end of the bench to behind the camera, Fortner contends that the formula for building a brand in women's basketball has not changed. Billboards do not attract enough eyes. TV commercials do not advance the message.
Sunday, February 26, 2017
Community, competition builds SEC women's hoops brand
Although she has moved from the end of the bench to behind the camera, Fortner contends that the formula for building a brand in women's basketball has not changed. Billboards do not attract enough eyes. TV commercials do not advance the message.
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