In order to work, influencer marketing has to be authentic. A study by Bazaarvoice found that 48 percent of consumers assume most reviews are fake (I'm in that boat), so authenticity matters. http://influenceblueprint.com
Sunday, November 13, 2016
Influencer Marketing: A Must-Know Strategy for Marketers
In order to work, influencer marketing has to be authentic. A study by Bazaarvoice found that 48 percent of consumers assume most reviews are fake (I'm in that boat), so authenticity matters. http://influenceblueprint.com
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