Influencer Marketing Isn't Broken, You're Just Doing It Wrong

You may have seen (or heard about) Digiday's "Confessions" Q&A with a social media exec on the rocky relationship between influencers and brands. http://influenceblueprint.com
http://www.marketingprofs.com/articles/2016/30896/influencer-marketing-isnt-broken-youre-just-doing-it-wrong