Branding is SA hotel industry's weapon in the new digital war for customers

Online intermediaries do not have a monopoly on digital expertise. Many hotel groups are building stronger brands online, forging relationships with consumers to drive direct bookings. Hotels also need to accept that many consumers today are “mobile ...
http://www.traveldailynews.com/post/branding-is-sa-hotel-industrys-weapon-in-the-new-digital-war-for-customers