5 Things CMOs Need To Know About Blockchain And Influencer Marketing

Online influencers have very quickly become a robust backbone of most company's marketing campaigns, and influencer-created content continues to be the driving force of many social media platforms. But many influencers and other online content creators ... http://influenceblueprint.com #influence #personalbrand #brand

What Snapchat Teaches Us About Influencer Marketing

Are influencers crucial to a social platform's survival? The state of Snapchat begs this question. Some might say that things started going downhill for the app when it introduced its universally bemoaned interface update in February. But marketers ... http://influenceblueprint.com #influence #personalbrand #brand

How Creating Simple Videos Can Help Tell Your Brand's Story | Hardware Retailing

How Creating Simple Videos Can Help Tell Your Brand's Story
“A review isn't just going on Yelp or Google; it's whenever they engage with you online or offline,” he says. “Whether that's liking your latest post or telling their friends about you, those are all micro reviews that are brand-building opportunities… #influence #brand #personalbrand

What Do Facebook's Data Breach Issues Mean For The Future Of Influencer Marketing?

This post details the impact of Facebook's recent changes on both content creators (influencers) and marketers who work with them. It is full of insight from some of the smartest creators and agency heads in the space. Facebook's… http://influenceblueprint.com #influence #personalbrand #brand

7 Predictions On The Future Of Influencer Marketing

I anticipate many changes to come for influencer marketing in the next several years. Here are seven of them: http://influenceblueprint.com #influence #personalbrand #brand

BrandFIT Influencer Marketing Platform Simplifies Digital Campaign Delivery Across the Globe

BrandFIT Influencer Marketing Platform Simplifies Digital Campaign ...
TORONTO, April 18, 2018 (GLOBE NEWSWIRE) -- BrandFIT has developed a unique online platform enabling brands to directly access and hire celebrities and influencers to endorse their products and services through any social media network. “Social media ...and more » http://influenceblueprint.com #influence #personalbrand #brand
https://globenewswire.com/news-release/2018/04/18/1480881/0/en/BrandFIT-Influencer-Marketing-Platform-Simplifies-Digital-Campaign-Delivery-Across-the-Globe.html

Follow the Influencer to Follow the Money [Infographic]

Influencer marketing results on average in an ROI 11 times higher than that of traditional marketing methods, such as TV, print, and desktop ads. Yes, 11 times! That's according to an infographic by St. Joseph Communications that explains why marketers ... http://influenceblueprint.com #influence #personalbrand #brand

The Need For Super-Influencer Marketing In Complex B2B Industries

Influencer marketing is without a doubt a trending area for marketers and public relations professionals. In retail, travel and entertainment, savvy marketers are connecting with people who have a great number of followers -- and influence -- and ... http://influenceblueprint.com #influence #personalbrand #brand

The State of Influencer Marketing in Fashion, Luxury & Cosmetics

Nearly 80 percent of fashion, luxury and cosmetic brands implemented influencer campaigns in 2017, according to a new report from Launchmetrics. The New York-based launch-to-market software company revealed quite a bit about the landscape of digital ... http://influenceblueprint.com #influence #personalbrand #brand

7 creative ways to use influencer marketing in enterprise AI

The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for… http://influenceblueprint.com #influence #personalbrand #brand

What Startup Entrepreneurs Need to Know About the Influencer ...

It could be the key to taking your business from humble startup to household name. http://influenceblueprint.com #influence #personalbrand #brand

Seven Tips For Nonprofits Looking To Leverage Influencer Marketing

Influencer marketing is a strategy that shouldn't be ignored, and for nonprofits, establishing genuine and mission-driven relationships with influencers is vitally important. http://influenceblueprint.com #influence #personalbrand #brand

Building a brand for the online market

We were privileged to host a workshop at the Global Berry Congress in Rotterdam on the subject of building a berry brand for the online market. In Europe, the sales of branded produce are on the rise, but the UK remains steadfastly resolute in… #influence #brand #personalbrand

Brands that use influencer marketing can boost returns and conversions

These "micro" and "everyday influencers" (friends, colleagues, and extended family members) are believed to be critical to influencer marketing success. Using programmatic data to target everyday influencers is the most accountable way to activate ... http://influenceblueprint.com #influence #personalbrand #brand

Building a brand for the online market.com

We were privileged to host a workshop at the Global Berry Congress in Rotterdam on the subject of building a berry brand for the online market. In Europe, the sales of branded produce are on the rise, but the UK remains steadfastly resolute in… #influence #brand #personalbrand

Legacy beauty brands still have a lot to learn about building social traction

On social media, legacy beauty brands are still playing catch-up in order to compete with their younger competitors' savvy online strategies. Total brand revamps and the acquisition of these digitally-native upstarts have helped some, like Coty and L… #influence #brand #personalbrand