Four Ways To Drive Sales Through Your Influencer Marketing Campaigns

I have built my blogger outreach firm around influencer outreach programs and strategies for both large brands and rapid-growth startups alike. We have found that there are several ways that influencer marketing can help drive sales -- from bloggers ...and more » http://influenceblueprint.com #influence #personalbrand #brand
https://www.forbes.com/sites/forbesagencycouncil/2018/02/28/four-ways-to-drive-sales-through-your-influencer-marketing-campaigns/

Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing

Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age of the creator—the social media creator who can turn their passion and talents into… http://influenceblueprint.com #influence #personalbrand #brand

10 Practical Things You Can Do Today To Build Your Personal Brand

Much like a corporate brand, this online "image" you present to your colleagues and contacts should communicate your skills, background and expertise, while still painting you as a relatable human being. It may sound like a lot of work,… #influence #brand #personalbrand

10 Practical Things You Can Do Today To Build Your Personal Brand

In the age of content marketing and social media, the most important thing a professional can do to stand out is define and craft a great personal brand. Much like a corporate brand, this online "image" you present to… #influence #brand #personalbrand

Behind the Brand Deal: How 'Best Fiends' Influencer Marketing Took Over YouTube

While other installments of Behind the Brand Deal have given a peek into an influencers' take on influencer marketing, how top managers view sponsored content, and established public relations firms have participated in the trend, this is the first… http://influenceblueprint.com #influence #personalbrand #brand

5 Ways Influencer Marketing Should Evolve In 2018

Influencer marketing is big business. Estimated as a $2 billion industry on Instagram alone and with 1 billion users on an average social platform, it's not hard to see the potential. Just this week the power of the influencer hit the headlines with… http://influenceblueprint.com #influence #personalbrand #brand

The Missing Link Of Influencer Marketing

As influencer marketing stands, individual platforms like YouTube and Facebook, with a few peppered regulations by the FTC, regulate the industry. YouTube and Facebook's regulations have failed to address brand safety concerns especially. As for the ... http://influenceblueprint.com #influence #personalbrand #brand

Life lessons: What I've learnt from building a brand online

As the founder and director of the London-based handbag and accessories brand DeMellier, my role has two sides. One is very creative, as I am responsible for setting the direction of the brand and key elements of our collections, and the… #influence #brand #personalbrand

The Missing Link Of Influencer Marketing

As influencer marketing stands, individual platforms like YouTube and Facebook, with a few peppered regulations by the FTC, regulate the industry. YouTube and Facebook's regulations have failed to address brand safety concerns especially. As for the ... http://influenceblueprint.com #influence #personalbrand #brand

How Everlane Is Building The Next-Gen Clothing Brand

“We've realized that there is much more to do to spread the [Everlane] story,” says Preysman, who plans to roll out additional brick-and-mortar outposts around the country in 2018, beginning this spring in San Francisco. “[It] requires more than an ... #influence #brand #personalbrand

mediaweek.com.au

There's more to influencer marketing than cost per engagement
Hypetap claims to be one of the first Australian influencer marketing companies to have built technology that allows brands to connect with influencers and helps deliver campaigns end-to-end, according to company co-founder Detch Singh. This includes ...and more » http://influenceblueprint.com #influence #personalbrand #brand

Influencer marketing damages public's perception of brands, survey finds

An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands were not being transparent about their use of influencers. As for future regulation, 71… http://influenceblueprint.com #influence #personalbrand #brand

Why Disclosure Is Essential When It Comes to Influencer Marketing - eMarketer

Why Disclosure Is Essential When It Comes to Influencer Marketing
It's been called a fad, a bubble, a waste of money. But influencer marketing will remain immensely popular in 2018, and it's important to put the discussion of disclosure in the context of just how important the tactic has become—not just… http://influenceblueprint.com #influence #personalbrand #brand

How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

Influencers, they're just like us—or at least that's the message they're trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven't definitively ... http://influenceblueprint.com #influence #personalbrand #brand

5 Steps To Take Before Starting An Influencer Marketing Campaign On Social Media

Forbes Content Marketing Takeaways for Effective Campaigns Opinions expressed by Forbes Contributors are their own. Andrey Slivka , Forbes Staff. An interview with Natasha Lekwa, influencer marketing & social media editor, Snapchat, at Forbes. For many ... http://influenceblueprint.com #influence #personalbrand #brand

The 4 'P's to Building a Standout Brand Online

The digital landscape is overcrowded and constantly changing. So one of the best ways to separate yourself from the competition is to incorporate your unique perspective, process, personality—and a lot of patience—into your marketing strategy for ... #influence #brand #personalbrand

What's new in influencer marketing?

Last week, we began answering the letter of Mary Joy G., who wrote to us inquiring about influencer-marketing trends in 2018. During the past few years, influencer-marketing has evolved from being just a passing fad to part of the mainstream marketing ... http://influenceblueprint.com #influence #personalbrand #brand

Goldman Sachs is trying to build the ultimate financial destination for the masses

For most of its nearly 150-year history, Goldman Sachs has catered to the ultra wealthy. But the bank has been rapidly expanding services for Main Street consumers in the past two years under its Marcus brand. On Wednesday,… #influence #brand #personalbrand

12000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

More than 12,000 prominent social media influencers from YouTube, Instagram, Twitter, and the gaming platform Twitch were exposed last month by a data breach at a marketing firm that pairs online stars with top brands seeking product reviews and… http://influenceblueprint.com #influence #personalbrand #brand

Move Past Hype To High-Performance Influencer Marketing

Influencer marketing -- engaging with influential people related to your product, brand, business or industry -- is an effective way to blast through communication noise. It's also an opportunity to build brand trust and credibility with a large ...and more » http://influenceblueprint.com #influence #personalbrand #brand

Social Media and Business: Brand development should equal core values

Harness acknowledges that everyone has their own way of building a brand, no matter what or who for, and that all ways are open. “There's no right or wrong way,” Harness says, “It's your own conscious. Everybody's going to have something… #influence #brand #personalbrand

Effective Brand-Building Strategies for Fortifying the Base for SEO

Building a more robust brand presence online, as well as, enhancing the search visibility of a site both would need two key processes that may include things that need to be implemented on the site itself and things that require being done… #influence #brand #personalbrand