Influencer Marketing: The Latest Weapon in the Battle for Eyeballs

It's easy to see the appeal as influencer marketing can deliver 11 times higher ROI than traditional brand marketing. As influencer–brand partnerships begin to reach mass adoption, what metrics should markets be looking at? Today's infographic is good ... http://influenceblueprint.com #influence #personalbrand #brand

3 Things You Should Know About Influencer Marketing (According To This Industry Pro)

Influencer marketing wasn't even an industry 5 years ago. That's what makes it such a fascinating space. It has been one of the most rapidly evolving marketing strategies, and yet in many ways it still flies under the… http://influenceblueprint.com #influence #personalbrand #brand

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. http://influenceblueprint.com #influence #personalbrand #brand

Top 7 social media influencers who are killing it - The Next Web

Since the launch of the internet, brands have been taking their businesses online and utilizing the many benefits that online marketing has for them. As the ... http://influenceblueprint.com #influence #personalbrand #brand

This Is The Future Of Influencer Marketing

It's a good time to be in the influencer marketing business. According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a ...and… http://influenceblueprint.com #influence #personalbrand #brand

What Is The Future Of Influencer Marketing?

Even as influencer marketing gains momentum, the same question has been continually posed: Is influencer marketing dead? Pick any marketing channel and you can find someone claiming that channel is on its last leg each year since its founding. http://influenceblueprint.com #influence #personalbrand #brand

Influencer Marketing Is Evolving (And This 'Influencer House' Is A Prime Example)

Influencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it's an effective strategy. It's so popular now that brands must evolve to stand out and avoid… http://influenceblueprint.com #influence #personalbrand #brand

The New Marketing Trend: Exploring Offline Verticals With Online Brands

By establishing itself online, the store was able to step out into the offline marketing world. It's a cost-effective way to continue building up a brand as an online company grows. And it lets internet companies squeeze retailers even more: Amazon… #influence #brand #personalbrand

Rules to Follow When Building Your Brand Online

When done well, a podcast can be both fulfilling and exponentially helpful for establishing your digital brand. But a podcast, however successful, is just one facet of the much larger overall concept of building your brand online. We consulted with ...and more » #influence #brand #personalbrand

7 Steps to Building a Personal Brand to Support Your Business

You may also use your corporate brand to direct followers to individual personal brands, highlighting those people for their unique modes of expertise. Building a personal brand may seem simple, but it takes attention to detail and a commitment to… #influence #brand #personalbrand

Element Events investigates face-to-face over online marketing

Face-to-face marketing includes events, seminars and exhibitions and certainly offers brands a cost-effective solution to promote their products and services, compared to the more expensive online marketing campaigns. Element Events believes that ... #influence #brand #personalbrand

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. http://influenceblueprint.com #influence #personalbrand #brand

What Is The Future Of Influencer Marketing?

Even as influencer marketing gains momentum, the same question has been continually posed: Is influencer marketing dead? http://influenceblueprint.com #influence #personalbrand #brand

Influencer Council Hopes to Create Consistency for Social Ads

With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims to create consistent rules of the road for the industry. The Fyre Festival—with its floppy cheese ... http://influenceblueprint.com #influence #personalbrand #brand

Volcom's #ThisFirst campaign | Combining organic reach and influencer marketing to connect with youth

TRANSWORLD BUSINESS chatted with Ryan Immegart, EVP, Global Marketing at Volcom, after the application period of the campaign ended, to gain perspective on what results the brand has seen, and what the campaign really means for Volcom… http://influenceblueprint.com #influence #personalbrand #brand

The hidden risks of influencer marketing

Influencer marketing is a popular tactic for many of the world's biggest brands. It's no wonder really - research shows that 92% of consumers turn to people they know for referrals above any other source. http://influenceblueprint.com #influence #personalbrand #brand

3 Things You Should Know About Influencer Marketing (According To This Industry Pro)

Influencer marketing wasn't even an industry 5 years ago. That's what makes it such a fascinating space. It has been one of the most rapidly evolving marketing strategies, and yet in many ways it still flies under the… http://influenceblueprint.com #influence #personalbrand #brand

Grandpa May Not Have Instagram, But That's No Reason to Forego ...

When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat, bubbly 20-somethings on Instagram and ... http://influenceblueprint.com #influence #personalbrand #brand

Three Golden Rules of Brand-Building in China

Smartphone maker Xiaomi, once extolled as "the Apple of China," is a cautionary tale of diffused energy. Xiaomi's online community of brand fans was no bulwark against mindless diversification, bargain-basement pricing and founder Lei Jun's narcissism. #influence #brand #personalbrand

Salman Khan in Tubelight is a masterclass in showing the power of brand-building and PR

The great Piyush Mishra said it all in Imtiaz Ali's Rockstar, when he proclaimed, 'Everything is image, image is everything! #influence #brand #personalbrand

How to Build Online Authority When You Have None

Your first step is to build a foundation. This will serve as a platform to sell yourself as an authority, almost as a resume for your authority building efforts (not to mention a sales point for any incoming traffic you receive). Your… #influence #brand #personalbrand

Why building long-term brand loyalty starts from within

See things through a positive lens: Happiness is crucial to people's wellbeing, sense of self and feeling towards brands, the report states. It suggests organisations that help customers achieve emotional wellbeing will be in a better position to build ... #influence #brand #personalbrand

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. http://influenceblueprint.com #influence #personalbrand #brand

Does Influencer Marketing Live Up to the Hype?

As I scroll through my social media feeds before bed every night, I am bombarded by a plethora of products. It's not just the targeted ads that social media algorithms have concocted for me–I'm talking about influencer marketing ads. On Instagram, I ... http://influenceblueprint.com #influence #personalbrand #brand

What Is The Future Of Influencer Marketing?

Even as influencer marketing gains momentum, the same question has been continually posed: Is influencer marketing dead? http://influenceblueprint.com #influence #personalbrand #brand

Booting Up: 'Influencers' used for positive image

Say goodbye to online reviews and hello to so-called “influencer” marketing. The future of online reviewing, at least the short-term future, is being dominated by a subset of social media users known as influencers. http://influenceblueprint.com #influence #personalbrand #brand

Grandpa May Not Have Instagram, But That's No Reason to Forego Influencer Marketing

When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat, bubbly 20-somethings on Instagram and youthful, energetic mommy bloggers writing about everything from how to get stains out of baseball ... http://influenceblueprint.com #influence #personalbrand #brand

How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday

That's particularly true when marketers want to prepare for tactics that they haven't used before, but want to implement in Q4 2017. http://influenceblueprint.com #influence #personalbrand #brand
https://www.marketingprofs.com/articles/2017/32332/how-to-build-a-micro-influencer-marketing-program-in-the-months-before-black-friday

Three Golden Rules of Brand-Building in China

Smartphone maker Xiaomi, once extolled as "the Apple of China," is a cautionary tale of diffused energy. Xiaomi's online community of brand fans was no bulwark against mindless diversification, bargain-basement pricing and founder Lei Jun's narcissism. #influence #brand #personalbrand

Can China and the Internet Save American Small Business?

“U.S. companies have had the luxury of having a strong local market,” said Joshua Halpern, director of the eCommerce Innovation lab at the U.S. #influence #brand #personalbrand

Farfetch CMO John Veichmanis: 'Data is the new marketer's currency'

Veichmanis explained his data-driven approach to building brand awareness, the looming threat of Amazon and how the company's recent $397 million round of funding will help drive market growth. #influence #brand #personalbrand

Frédéric Mazzella, BlaBlaCar founder, on building a French unicorn

France's top tech entrepreneur talks car-pooling and why it ... Mr Mazzella initially envisioned an online marketplace where individuals could exchange everything from car journeys to ... #influence #brand #personalbrand

Does Influencer Marketing Live Up to the Hype? - Skyword

Influencer marketing is everywhere on social media–but does it help or hinder your brand's story? http://influenceblueprint.com #influence #personalbrand #brand

Look Out For This Surprising Consequence Of Influencer Marketing That Could Hurt Your Brand

Influencer marketing campaigns—also known as viral marketing or seeded marketing campaigns—seem to be all the rage these days. http://influenceblueprint.com #influence #personalbrand #brand

How To Build A Successful Career In A Future Without Jobs

Build a brand, not a resume. Just like everyone will need to know money management, today's professional will need to know marketing and branding. You can't just hire a resume writer, even a good one, and think you'll be competitive.… #influence #brand #personalbrand

Corrs High Vis: Episode 13 – Building a brand - Media, Telecoms, IT, Entertainment - Australia

Australia: Corrs High Vis: Episode 13 – Building a brand

It has also never been more relevant for industry professionals to be active in building and maintaining their own brand alongside that of their company or firm in the age of social media, why are these issues so important and how… #influence #brand #personalbrand
http://www.mondaq.com/australia/x/604936/advertising+marketing+branding/Corrs+High+Vis+Episode+13+Building+a+brand

What You Should Know About Influencer Marketing

As the founder of an influencer marketing firm that uses hard data to perfectly pair influencers and brands together, I've been a part of the influencer revolution that's transforming the marketing scene. http://influenceblueprint.com #influence #personalbrand #brand

The Easy Button For B2B Marketing Is Dead -- It's Time To Think Influencer Marketing

B2B marketing used to seem easy, and even predictable. But that was before our marketing landscape morphed into the increasingly connected, fragmented and social world of today. http://influenceblueprint.com #influence #personalbrand #brand

Influencer marketing strategies could help sell your products

There is a new trend being used by start-ups in the fashion and hospitality industry. This is Influencer Marketing. David Gabriele, CEO of digital influencer platform Swayy, in an interview conducted by a journalist attached to the Chartered Institute ... http://influenceblueprint.com #influence #personalbrand #brand

Seven reasons why your business needs online marketing

It can take several years to build a positive brand image. However, online marketing is helping new and small business quickly position themselves in the market and move towards strong brand building. Through online channels, you can advertise and ... #influence #brand #personalbrand

Ritz-Carlton Is Building the Anti-Cruise Ship

As part of the newly minted Ritz-Carlton Yacht Collection, the five-star hotel brand will launch three small, ultra-luxury ships with laid-back itineraries and spacious, open-concept design schemes that flip the traditional cruise experience on its ... #influence #brand #personalbrand

If You Want Your Concept to Work, Hire a Celebrity

The process of building brand through celebrity involves lots of money and risk. The celebrities are held accountable for everything right from the quality of product to reliability factor of the brand. ... Online Travel Portal Make My Trip last year… #influence #brand #personalbrand

The challenges of venturing into new business - Business News ...

GETTING better margins and growth has always been the focus of every company, but achieving them is not an easy process. #influence #brand #personalbrand

From clicks to bricks: Online shoe site M.Gemi to open Boston store

Those experiences led Fischman to learn about the importance of brand-building, and using e-mail marketing to add drama and drum-up business. #influence #brand #personalbrand

British Land fits out workspace for new SME brand

British Land is fitting out 160,000 sq ft of flexible office space for a new workspace product aimed at SMEs and expanding businesses. #influence #brand #personalbrand

Influencer marketing strategies could help sell your products

...

There is a new trend being used by start-ups in the fashion and hospitality industry. This is Influencer Marketing. http://influenceblueprint.com #influence #personalbrand #brand

Influencer Marketing Is A Locomotive With No Sign Of Slowing Down

I've been studying and implementing influencer campaigns since the early 2000s. PMK-BNC, where I've worked for the last 15 years, was one of the first marketing and communication agencies to actually bridge the gap between entertainment and brands as ... http://influenceblueprint.com #influence #personalbrand #brand

The Easy Button For B2B Marketing Is Dead -- It's Time To Think Influencer Marketing

B2B marketing used to seem easy, and even predictable. But that was before our marketing landscape morphed into the increasingly connected, fragmented and social world of today. http://influenceblueprint.com #influence #personalbrand #brand

Cheatsheet: How brands can work with influencers - Digiday

As influencer marketing has grown, it's gone way beyond a one-note business transaction between advertisers and a so-called social star. http://influenceblueprint.com #influence #personalbrand #brand

www.ecommercetimes.com

Experts Identify 6 Emerging Influencer Marketing Trends

Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday. http://influenceblueprint.com #influence #personalbrand #brand
http://www.ecommercetimes.com/story/Experts-Identify-6-Emerging-Influencer-Marketing-Trends-84637.html

Influencer Marketing Is A Locomotive With No Sign Of Slowing Down

I've been studying and implementing influencer campaigns since the early 2000s. PMK-BNC, where I've worked for the last 15 years, was one of the first marketing and communication agencies to actually bridge the gap between entertainment and brands as ... http://influenceblueprint.com #influence #personalbrand #brand

Fyre Festival Fallout: What Celebrities and Brands Can Learn from the Influencer Marketing Debacle

In order to succeed in an influencer marketing environment that's been engulfed in consumer skepticism, celebrity influencers will need to take additional steps to establish and maintain trust with their followers. http://influenceblueprint.com #influence #personalbrand #brand

Influencer marketing is becoming more standardized

Influencer marketing sprang from the idea that social platform stars with loyal followings would be able to market more effectively to their fans. http://influenceblueprint.com #influence #personalbrand #brand