Digital Marketers Are Reportedly Seeking Influencer Whitelists To Ensure Brand Safety

In light of the YouTube Adpocalypse, and given the risks that brands inevitably take in partnering with online influencers - who are bound to make off-color comments given the glut of content that they share about their lives each day… http://influenceblueprint.com #influence #personalbrand #brand

Fearing brand safety turmoil, marketers are whitelisting influencers ...

Whitelists have become of interest for brands looking to make sure their ads only appear in pre-approved places. Instead of blacklists, which can end up being a ... http://influenceblueprint.com #influence #personalbrand #brand

The 5 Biggest Influencer Marketing Myths That Won't Die

Many marketers invest the major proportion of their time and money in paid media. There, it's easy to define and gauge results but paid media don't always give you the results you want. http://influenceblueprint.com #influence #personalbrand #brand

Magnum & Co launches influencer marketing offering Magnetic

“Our identification tool combines technology and insights to ensure influencers are strategically chosen to meet specific client objectives, while our new reporting and optimisation tool ensures we're focusing on the metrics that drive results. http://influenceblueprint.com #influence #personalbrand #brand

Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!

Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer's engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes… http://influenceblueprint.com #influence #personalbrand #brand

5 Steps to Becoming a More Recognizable Brand

It's about building a human connection with your customer, not touting the bells and whistles of your product. ... With so many branding opportunity opportunities online, it's easy to forget about the importance of combining online and offline experiences. #influence #brand #personalbrand

To Buy or to Build, That is the Question

What appeals to a SMB's clientele online to keep them engaged with the brand? This is a tough question, and is going to vary depending on the industry and type of business. #influence #brand #personalbrand

Snapdeal failed miserably at building a distinct brand identity

If you're closely associated with Brand Snapdeal over the past couple of years, odds are you spent most of your time fire-fighting. #influence #brand #personalbrand

3 Steps to Building an Employee Advocacy Strategy

... into the future with a strategy that aligns business goals with a personalized customer experience. A well-planned employee advocacy program can help you make that transformation, from boosting your online brand to driving positive social media ROI. #influence #brand #personalbrand

Why Influencer Marketing Needs to Grow Up

According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another 28% said their programs are tactical. The numbers are more lopsided on the B2B side: just 15% of ... http://influenceblueprint.com #influence #personalbrand #brand

Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality - which is a reason why the influencer marketing campaigns trend is living up to its hype. http://influenceblueprint.com #influence #personalbrand #brand

Why Brands Are Investing More Into Influencer Marketing in 2017

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I contacted gen.video's CMO, Jason Katz, to ask him about the importance of influencer marketing this year. Here's what he had to say. http://influenceblueprint.com #influence #personalbrand #brand

Jobs in Influencer Marketing: Five Tips to Get Your Career Started

Influencer marketing - no other marketing discipline is currently so heavily reported on like the communication by means of stars from the Facebook, Instagram, YouTube, Snapchat, and Muscical. http://influenceblueprint.com #influence #personalbrand #brand

5 Innovative Ways to Build a Killer Small Business Brand

This is especially true for smaller businesses since limited marketing dollars don't allow for big media ads with brand messaging. Wufoo, an online company that creates forms and stores data, is a perfect example of doing a theme right. The company… #influence #brand #personalbrand

5 Reasons Your Company Should Have A Link Building Strategy

In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness… #influence #brand #personalbrand

How Giphy plans to build a real business by animating the internet ...

Giphy raised $150 million has a search engine for GIFs. Now it wants to invent "micro-entertainment." #influence #brand #personalbrand

How to Build a Smart Home Where Everything Might Actually Work

The smart home future is here... sort of. But really how smart are a bunch of different devices all speaking different languages? Unfortunately, the smart home ... #influence #brand #personalbrand

3 Ways To Pick The Right Influencers When Marketing To Gen Z

What does it take to reach Generation Z? It's pretty simple, actually: Don't make it look like an advertisement! Generation Z is the generation currently between high school and college, born in the late 1990s through the mid-2010s. http://influenceblueprint.com #influence #personalbrand #brand

Why Influencer Marketing Needs to Grow Up

According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another 28% said their programs are tactical. The numbers are more lopsided on the B2B side: just 15% of ... http://influenceblueprint.com #influence #personalbrand #brand

Celebrity Endorsers Are Not Influencer Marketing

05/24/2017

It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other celebrities with huge social media followings are simply paid celebrity ... http://influenceblueprint.com #influence #personalbrand #brand

How to deal with controversial influencers - AdNews

How to deal with controversial influencers

Influencer marketing has become a thriving industry in the past five years. What was once only reserved for professional athletes and celebrities has grown into a way for brands to engage audiences through smaller social media influencers. http://influenceblueprint.com #influence #personalbrand #brand

Influencers: How 'influencer marketing' is swiftly taking over the ...

How 'influencer marketing' is swiftly taking over the world They dress like celebrities and can increasingly be spotted on the world's catwalks and red carpets. http://influenceblueprint.com #influence #personalbrand #brand

Secrets to Successful Influencer Marketing Campaigns » Portada

What: A recent study found that more than half of all marketers surveyed reported investing in Influencer Marketing in 2016, and more than 1 in 5 estimated their ... http://influenceblueprint.com #influence #personalbrand #brand

4 Reasons Why Small Businesses Should Consider Influencer Marketing

4 Reasons Why Small Businesses Should Consider Influencer ...

Influencer marketing includes content creation as well as distribution across social media channels, and this service is often offered at a lower price... http://influenceblueprint.com #influence #personalbrand #brand

5 Steps to Becoming a More Recognizable Brand

It's about building a human connection with your customer, not touting the bells and whistles of your product. ... With so many branding opportunity opportunities online, it's easy to forget about the importance of combining online and offline experiences. #influence #brand #personalbrand

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REFILE-Lenovo's struggling mobile business sets sight on high-end market

REFILE-Lenovo's struggling mobile business sets sight on high-end ...

China market share dwindles; Brazil, India now biggest markets. That, combined with fierce competition from lower-end manufacturers in its home base of China ... #influence #brand #personalbrand

Brands Expand Into New Niches With Care, but Not Without Risk

“In all of the contracts, we have the right of veto: over the control of imagery, how the building is kept, how often it's cleaned, how people are spoken to, the quality of materials and the upkeep,” said Marek Reichman,… #influence #brand #personalbrand

6 Tips For Running A Social Media Influencer Marketing Campaign

Influencer marketing is all the rage these days. Businesses that utilize influencer marketing have a 37% better retention rate than those that don't rely on word of mouth. http://influenceblueprint.com #influence #personalbrand #brand

Millennial 'influencers' who are the new stars of web advertising

And you don't have to have a mega-following to earn money from social media: companies are spending up to $1.5bn on Instagram marketing, says Thomas Rankin of Dash Hudson, who matches influencers with brands. Even users with 5,000 followers can ... http://influenceblueprint.com #influence #personalbrand #brand

Influencer site #Hashoff partners with Kinetic Social as influencer marketing continues to evolve

As influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, influencer marketer #Hashoff announced today a new partnership with social marketer Kinetic Social to include direct access to #Hashoff's network of ... http://influenceblueprint.com #influence #personalbrand #brand

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L'Oreal

It was a Snapchat marketing campaign that L'Oreal had run to promote its new skincare brand Pure Clay Mask. The cosmetics giant recently disclosed that their Snapchat efforts, part of a bigger cross-channel influencer campaign, drove over a 51%… http://influenceblueprint.com #influence #personalbrand #brand

Lego Malaysia introduces mini build featuring Malaysian culture ...

KUALA LUMPUR, May 27 - Lego Malaysia today creates history when it becomes the first company in Asia to produce four new mini builds featuring the ... #influence #brand #personalbrand

Build Better Mousers, Not More Mousetraps

... Some of the biggest and most well-known brands in the world, critical infrastructure, governments and even political campaigns, have been victims of major attacks. #influence #brand #personalbrand
http://www.csoonline.com/article/3198764/security/build-better-mousers-not-more-mousetraps.html

Beijing bling: Hyundai plots China branding reboot after missile row

Online traders required to register with CCM within next six months ... Reuters picSEOUL/BEIJING, May 28 - Bruised by anti-Korean sentiment in its biggest market and losing ground to local automakers, Hyundai Motor will open its first Chinese brand ... #influence #brand #personalbrand

Millennial 'influencers' who are the new stars of web advertising

There is no doubt that a generation of style-conscious entrepreneurs are making a good living - in some cases a fortune - by building their own personal brands online with fan bases to rival many established global businesses. The challenge will… #influence #brand #personalbrand

Why Influencer Marketing Needs to Grow Up | DigitalNext - AdAge

According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another ... http://influenceblueprint.com #influence #personalbrand #brand

Startup Spotlight: Saving Money, Influencer Marketing and Smoothie Blenders

Putting together a marketing campaign with influencers can become quite costly. Milwaukee-based Lumanu will search the web to create a customized influencer network for your campaign based on specific keywords, hashtags and locations. The company ... http://influenceblueprint.com #influence #personalbrand #brand

How 'influencer marketing' is swiftly taking over the world

They dress like celebrities and can increasingly be spotted on the world's catwalks and red carpets. http://influenceblueprint.com #influence #personalbrand #brand

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L'Oreal

It was a Snapchat marketing campaign that L'Oreal had run to promote its new skincare brand Pure Clay Mask. The cosmetics giant recently disclosed that their Snapchat efforts, part of a bigger cross-channel influencer campaign, drove over a 51%… http://influenceblueprint.com #influence #personalbrand #brand

Celebrity Endorsers Are Not Influencer Marketing

And it's not just the reaction of regulators that is giving this kind of “influencer marketing” a bad name. Increasingly, consumers themselves are reading about marketing boondoggles such as the infamous Fyre Festival that used the social media ... http://influenceblueprint.com #influence #personalbrand #brand

Digital Marketing Agency, fishbat, Discusses the Importance of Brand Awareness Online

You'd be hard-pressed to find a consumer who opted for a ketchup labeled, "red ketchup" over tried and true well-known brand. A strong focus on consistency in building brand awareness online can make a brand a "go-to name" in the… #influence #brand #personalbrand
http://business.itbusinessnet.com/article/Digital-Marketing-Agency-fishbat-Discusses-the-Importance-of-Brand-Awareness-Online-4978833

Tips and tricks on building the perfect app

... around the app? These are important to ask before launching an app. Appreneurs must also remember to inform users about the required settings that will unlock the app's full potential and sole purpose, all to create a successful online brand ... #influence #brand #personalbrand

7 tools for building a professional services personal brand -- Washington Technology

7 tools for building a professional services personal brand

In particular, a personal brand that is rooted in a reputation for niche expertise can propel not only the expert behind that brand - but also the firm that expert is associated with - to higher levels of growth. One of the… #influence #brand #personalbrand
https://washingtontechnology.com/articles/2017/05/26/insights-harr-personal-brand.aspx

City hears CCPF report - News - SJ News Online - St

John, KS - St ...

At Tuesday night's public meeting, the Newton City Commission received an update from the Community Council on Police Facilities (CCPF) - a council tasked ... #influence #brand #personalbrand

6 Tips For Running A Social Media Influencer Marketing Campaign

Influencer marketing is all the rage these days. But how can you create an effective influencer marketing campaign? Here are 6 tips to use. http://influenceblueprint.com #influence #personalbrand #brand

3 Ways To Pick The Right Influencers When Marketing To Gen Z

What does it take to reach Generation Z? It's pretty simple, actually: Don't make it look like an advertisement! Generation Z is the generation currently between high school and college, born in the late 1990s through the mid-2010s. http://influenceblueprint.com #influence #personalbrand #brand

A marketer cheatsheet for the state of influencer marketing

As more money is flowing into influencer marketing, there's much confusion in the space with questions like: How do social stars get paid? http://influenceblueprint.com #influence #personalbrand #brand

Influencer site #Hashoff partners with Kinetic Social as influencer marketing continues to evolve

As influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, influencer marketer #Hashoff announced today a new partnership with social marketer Kinetic Social to include direct access to #Hashoff's network of ... http://influenceblueprint.com #influence #personalbrand #brand

Jobs in Influencer Marketing: Five Tips to Get Started in Agencies and Sports Companies

Influencer marketing - no other marketing discipline is currently so heavily reported on like the communication by means of stars from the Facebook, Instagram, YouTube, Snapchat, and Muscical. http://influenceblueprint.com #influence #personalbrand #brand

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App [Podcast]

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. http://influenceblueprint.com #influence #personalbrand #brand

Watch Kourtney Kardashian Attempt to Save Kris Jenner From a Burning Building in KUWTK Sneak Peek on Kardashians

Watch Kourtney Kardashian Attempt to Save Kris Jenner From a "Burning" Building in KUWTK Sneak Peek

With the help of the local fire department, Khloe Kardashian puts her sister's decision-making skills to test with a series of fire drills in a fake burning building. ... Watch a brand new episode of… #influence #brand #personalbrand

The art of healing

“We have this brand new lovely building, and we wanted to have this open house and art show to show it off,” she said. #influence #brand #personalbrand