3 Reasons Influencer Marketing Starts with Creating the Right Content

Getting influencers (the people that have large, organic audiences) to share information with their fans is called “Influencer Marketing”. But how do you get an influencer's attention? It can be as simple as having content that they stumble upon and enjoy. http://influenceblueprint.com

How To Add Influencers To Your Digital Marketing Mix

This predicament is exactly why implementing influencer marketing into your 2017 marketing strategy is so important: Harnessing the voice of bloggers, social media advocates and other influential individuals allows companies to influence brand opinion ... http://influenceblueprint.com

Influencer Marketing Metrics: Challenges Solved, Part Two

Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they're important. http://influenceblueprint.com

Influencer Marketing Rules - Newswire.net

In the digital world, where a business wants to grow online, influence marketing has the highest scope to expand a company's reach. http://influenceblueprint.com

Salomon Snowboards and The James Brand announce collaboration project

Salomon's Josh Dirksen also has a clear idea of what he wanted while building the Super 8, “Designed to be stable but playful, it's a board made to make everything on the mountain fun.

Current account shutdown shock for for 100000 bank customers as Yorkshire BS scraps N&P brand and culls 48 more ...

Another major mutual competitor it snapped up at that time, the Chelsea Building Society, has been reduced to a phone and online-only brand over the last year. The Yorkshire also revealed today it will close 20 of its Yorkshire branded branches in May ...

SLA slay festival: Taking career development to the next level

... actress and producer), Stephanie Busari (Head of CNN digital) and Zainab Balogun (Media personality), Building your brand like a boss with Toke Makinwa (Bestselling author and media personality), Arese Ugwu (Author and Personal finance expert) and ...

Communiversity: Building Your Personal Brand

Are you about to enter the job market, make a career change or start your own business? First, you need to determine who you are, what you want to accomplish and how to market yourself to others.
http://www.uc.edu/news/NR.aspx?id=24569

Influencer Marketing Metrics: Challenges Solved, Part Two

Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they're important. http://influenceblueprint.com

From buzzword to bullsh*t: celebrating 144 years of 'influencer marketing'

Just as in B2B content marketing when it started getting harder and harder to attract attention to your latest white paper, if everyone's employing the same tactic then the rule of diminishing returns comes into play. http://influenceblueprint.com

Social Nature's online micro-influencer marketing model offers updated twist on in-store demos

Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store demonstrations into the digital age for a “better, cheaper and more direct way to target and acquire ... http://influenceblueprint.com

10 Questions Marketers Should Ask Based On The Global Brand ...

Margaret Molloy, Global CMO and Head of Business Development for Siegel+Gale, identifies the 10 questions marketers should ask to determine whether they ...

The Most Important Steps To Establishing Your Brand Online

Building a strong online presence takes a lot of time and hard work. But that's not all. It also requires you to make sure you're taking the right steps.

BRS Media's dotFM Releases Ranking of Top .FM Sites and Brands, .FM Top 100 Hits of 2016

FM Top-Level Domain Registry, has released the year-end ranking of the top sites, sounds and brands building success On Air & Online, the Top 100 Hits of 2016, the year's top .FM sites and brands. For the 5th year in a row, dotFM's year end top 100 ...
http://finance.yahoo.com/news/brs-media-dotfm-releases-ranking-111200608.html

How to turn a viral video hit into 250-person business, from someone who did it

... to grow for a decade while other viral sensations have quickly flamed out? Burns explained that while some aspiring video creators seek to anchor their following around a cult of personality, his key to building a successful online video business ...

Social Nature's online micro-influencer marketing model offers ...

Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store ... http://influenceblueprint.com

Influencer Marketing Metrics: Challenges Solved, Part Two

Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they're important. http://influenceblueprint.com

Influencer Marketing Startup And Retail Space To Launch In Central West End Collaborative Working Space

Central West End co-working space TechArista will host a celebration to mark the launch of influencer marketing startup HEX and independent contemporary women's boutique Living Collective's move to their new home. http://influenceblueprint.com

Online retailer Warby Parker is on fire, opening a full store in Philly ...

Warby Parker founders and owners Dave Gilboa (left), and Neil Blumenthal, both Wharton MBA grads who are 36, in their newest store in center city ...

Radisson owner to renovate, add Holiday Inn brand

The Independence Bar & Grill, currently located in the smaller building, will be removed, Patel said. He said the Holiday Inn Express brand does not include a restaurant, but will have a common breakfast area for guests. A new bistro-style restaurant ...

VW to focus on brand building for sustainable growth

Picture shows (from left) Florian Steiner, Erik Winter and Roland Ooi. - Picture by YS KhongKUALA LUMPUR, Jan 27 - 2016 has been a tough year for the motor industry, with most carmakers registering a drop in sales.

Global Brand Simplicity Index: The 10 Questions Marketers Should Ask Now

The 2017 study, based on an online survey of more than 14,000 respondents across nine countries, ranks 857 brands on their perceived simplicity.

Heads 'must roll' over George Osborne storm | Daily Mail Online

A Whitehall watchdog was accused of an extraordinary cover-up last night over the lucrative investment job given to George Osborne's former top aide.

Synthesio and Octoly measure the value of influencer marketing with partnership

Its partnership will allow Synthesio customers to measure the impact of their influencer marketing campaigns among their other traditional, paid, owned, and earned social media efforts. http://influenceblueprint.com

Five Things You Don't Know About Influencer Marketing

As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. http://influenceblueprint.com

Social Nature's online micro-influencer marketing model offers updated twist on in-store demos

Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store demonstrations into the digital age for a “better, cheaper and more direct way to target and acquire ... http://influenceblueprint.com

The Future Of Influencer Relations Is...Influencer Marketing - Forbes

Influencer Relations is about to morph into Influencer Marketing per a new report byt Altimeter, but as more money and resources are dedicated to this area ... http://influenceblueprint.com
http://www.forbes.com/sites/paularmstrongtech/2017/01/27/the-future-of-influencer-relations-is-influencer-marketing/

9 Top Social Media Influencers Marketers Need to Follow

The following social media influencers are all contributors to a new book called 3 Billion Under 30, brought together by 21-year-old Jared Kleinert, a TED speaker and “go to” marketing consultant for #1 NYT bestselling authors, Fortune 500 companies ... http://influenceblueprint.com

Influencer Marketing Tips: Five Ways to Get Ready for the Big Game

Whether you are there for the big plays, the Puppy Bowl, the crazy commercials or to revel in the magic of Lady Gaga, all eyes will be on the big screen on February 5th. http://influenceblueprint.com

Differential Brands Group Appoints CFO

Differential Brands Group Inc., the parent of the Swims Scandinavian lifestyle brand, appointed Bob Ross as chief financial officer, effective January 30, 2017, replacing Hamish Sandhu.
https://sgbonline.com/differential-brands-group-appoints-cfo/

The Most Important Steps To Establishing Your Brand Online

Building a strong online presence takes a lot of time and hard work. But that's not all. It also requires you to make sure you're taking the right steps.

Political dating sites are hot | The Economist

AFTER Donald Trump was elected president, Maple Match, an online dating app which connects Canadians and Americans, was inundated with people signing ...

Heads 'must roll' over George Osborne storm | Daily Mail Online

A Whitehall watchdog was accused of an extraordinary cover-up last night over the lucrative investment job given to George Osborne's former top aide.

How Poshmark Created The Near Perfect Brand Voice

With society's mounting cynicism and digital savvy, the challenge for a brand to connect with young users has never been more onerous.
https://techdayhq.com/community/articles/how-poshmark-created-the-near-perfect-brand-voice

This Charlotte startup is building the Procter & Gamble of 2050

The company operates consumer product brands, selling primarily online and shipping boxes and pallets from a warehouse on Rampart Street in South End.

Site of Downtown Berkeley balcony collapse renamed, undergoing renovations

Since the incident, Segue Construction Inc., the company in charge of building the faulty balcony in the complex, has been embroiled in controversies and lawsuits.

Political dating sites are hot

AFTER Donald Trump was elected president, Maple Match, an online dating app which connects Canadians and Americans, was inundated with people signing up.

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat users in Germany are overwhelmingly young, and most are keen to keep up with at least some well-known personalities, according to a study by Professor Claudia Gerhards, Ph. http://influenceblueprint.com

Social Nature's online micro-influencer marketing model offers ...

Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store ... http://influenceblueprint.com

It Takes More Than A Platform To Date Influencers

Influencer marketing exploded in 2016, showing true disruption with 86% of marketers allocating budget towards the irrefutable need for this tactic. http://influenceblueprint.com

New Altimeter And Traackr Research Identifies 'Influence 2.0' As Key To Modern Enterprise Growth, Customer ...

San Francisco, CA /PRNewswire/ - Traackr, the world's leading provider of Influencer Relationship Management software, today released a new global research report that for the first time evaluates the current state of influencer marketing within ... http://influenceblueprint.com
https://www.ecmconnection.com/doc/new-altimeter-and-traackr-enterprise-growth-customer-centricity-transformation-0001

3 Reasons Influencer Marketing Starts with Creating the Right Content

Getting influencers (the people that have large, organic audiences) to share information with their fans is called “Influencer Marketing”. But how do you get an influencer's attention? It can be as simple as having content that they stumble upon and enjoy. http://influenceblueprint.com

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. http://influenceblueprint.com

The Movie Marketing Blog: IBM Watson-powered Hollywood influencers

Influencer marketing is all the rage right now. Back in December of last year a report was released by Linqia showing that while ROI was sometimes sketchy, more and more brands were pouring more and more money into influencer campaigns. http://influenceblueprint.com

Gough Hotels appoints Digital Visitor to deliver influencer marketing on social

Gough Hotels, a boutique hotel chain based in Suffolk, has hired Digital Visitor to deliver an influencer marketing and PR campaign across the brand's social media platforms. http://influenceblueprint.com

Synthesio and Octoly measure the value of influencer marketing with partnership

Its partnership will allow Synthesio customers to measure the impact of their influencer marketing campaigns among their other traditional, paid, owned, and earned social media efforts. http://influenceblueprint.com

Influencers top list of the biggest celebrity endorsers in 2016

Mawson continues: “In 2017 we will see this trend intensify with brands and marketers. Authenticity and truth will be critical, to prevent the dilution of celebrity-led campaigns. http://influenceblueprint.com

It Takes More Than A Platform To Date Influencers

Influencer marketing exploded in 2016, showing true disruption with 86% of marketers allocating budget towards the irrefutable need for this tactic. http://influenceblueprint.com

Under The Influence: Social Ads & Influencer Marketing Combine For Your Best ROI

2017 is poised to be the year that influencer marketing and social advertising overtake most other forms of advertising in our ever-on world. http://influenceblueprint.com

Your easy 8-step guide to becoming an online influencer

Once you've established yourself in the influencer marketing world as an influencer, you can begin building revenue through a variety of means. http://influenceblueprint.com

Influencer Marketing Startup And Retail Space To Launch In Central West End Collaborative Working Space

Central West End co-working space TechArista will host a celebration to mark the launch of influencer marketing startup HEX and independent contemporary women's boutique Living Collective's move to their new home. http://influenceblueprint.com

Under The Influence: Social Ads & Influencer Marketing Combine For Your Best ROI

2017 is poised to be the year that influencer marketing and social advertising overtake most other forms of advertising in our ever-on world. http://influenceblueprint.com

Why influencer marketing trumps influencer advertising

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It's no longer just a topic of interest to advertisers. http://influenceblueprint.com

Tech, community management and future of influencer marketing on the agenda at CommsCon

How the public relations industry can better harness technology, the importance of community management and the future of influencer marketing are some of the new sessions announced for the 2017 Mumbrella CommsCon conference. http://influenceblueprint.com

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat users in Germany are overwhelmingly young, and most are keen to keep up with at least some well-known personalities, according to a study by Professor Claudia Gerhards, Ph. http://influenceblueprint.com
https://www.emarketer.com/Article/Snapchat-Plays-Role-Influencer-Marketing-Expands-Germany/1015102

9 Top Social Media Influencers Marketers Need to Follow

Mention from the influencers legions of people respect is the biggest boost a marketer can get. http://influenceblueprint.com

Amplero enlists machine learning to leverage influencer marketing

Influencer marketing tries to leverage a popular person's network of friends and followers. To do that with existing customers, optimization platform Amplero has announced an enhancement to its platform that employs machine learning to power influencer ... http://influenceblueprint.com