Experts are making many dramatic predictions for what the future holds for social media. http://influenceblueprint.com
Saturday, December 31, 2016
Experts believe organic social media marketing will die at the hands ...
Experts are making many dramatic predictions for what the future holds for social media. http://influenceblueprint.com
Experts believe organic social media marketing will die at the hands of pay-and-play marketing in 2017
According to social media influencer Isabelle Mathieu, “the biggest social messaging apps now have a larger community than the biggest social networks. http://influenceblueprint.com
3 Research-Based Lessons on Media and Influencer Relations
The influencer marketing bandwagon really picked up speed in 2016, and with good reason. Just like a peer recommendation is more valuable than an ad, influencers are essentially the ultimate word of mouth marketing. http://influenceblueprint.com
I Read The News Today, Oh Boy: Influencer Marketing In The Age Of Fake News
In this Alice in Wonderland environment, brands have an unprecedented opportunity to use their own trustworthiness to align with legitimate news organizations and starve fake news sites of ad income. http://influenceblueprint.com
How Guest Blogging Is Becoming Mainstream Marketing
Guest blogging has already proven it has longevity, so it's important to recognize the many ways it can be used to build a brand's reach. Not only can guest blogging help brands gather more online followers and long-term customers, but it also can be a ...
Royal Caribbean, Mattel Target Teens, Kids Through Online Content
This brand strategy is not exactly expected to move company stocks but it will secure future, loyal customers. "It's more about brand awareness...building brand loyalty," Katz said. Regarding Royal Crush, Katz said Royal Caribbean and AwesomenessTV ...
'Brick and mortar' stores suffering from online sales - WFMZ
ALLENTOWN, Pa. - Do you buy online or head to a store? It's now a question shaping the retail industry. "I prefer online," said Sue Wuest.
This Female Founder Says Mission-Driven Brands Don't Have To Scream About Their Impact
After having worked at Martha Stewart Living as a designer, Patwa, who hails from India, was interested in building a brand of her own. In 2010, with the support of her husband, she spent $10,000 in putting together a line of children's wear. It was a ...
Friday, December 30, 2016
10 Digital Media and Marketing Predictions for 2017 | SocialTimes
2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and ... http://influenceblueprint.com
Sophia Amoruso's Nasty Gal Just Filed For Bankruptcy
She also became one of the most well-known aspiring women entrepreneurs, going from a vintage clothing store on eBay to the founder of an online retail store called “Nasty Gal”. She built a strong personal brand behind the GirlBoss nickname, but her ...
Building plans filed online to be cleared in 2 weeks by Delhi municipal corporations
NEW DELHI: The time required to have building plans sanctioned by the municipal corporations and other agencies is set to get substantially shorter.
La Colombe draft lattes soon to perk up 5000 stores nationwide
Over the years, the partners expanded their privately held business, adding cafes, supplying 3,000 restaurants, and offering their products online. Carmichael said the company was not only building its brand, but also adding expertise, staff, and ...
How tech is changing retail
“Mobile is the primary growth channel, traffic channel and soon to be revenue channel for e-commerce,” says Chris Mason, CEO and co-founder of Branding Brand, a digital platform that helps retailers build app, web and in-store shopping experiences ...
What to Look for in 2017: Mobile, Video, AI
Influencer marketing jumped the shark in 2016 as public fails like Scott Disick's inept Instagram promotion and Naomi Campbell's variation on the same convinced many that throwing money at celebrities with large followings but no affinity for the brand ... http://influenceblueprint.com
How Polaroid Is Utilizing Affordable Social Creators to Boost Sales
At the same time, a recent Linqua study found 78 percent of marketers said that determining the ROI of influencer marketing will be a top challenge in 2017. The brands lining up to laud Social Native, though, are impressive. It's not just Polaroid ... http://influenceblueprint.com
5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017
In trying to make sense of how influencer marketing will evolve over the next year, one of the most intriguing insights could be found in considering the new, highly elusive items that people across the U.S. http://influenceblueprint.com
Thursday, December 29, 2016
3 Influencer Marketing Ideas for 2017
However, since then influencer marketing has changed - thanks, mainly, to the U.S. Federal Trade Commission's endorsement guidelines - with regards to working with digital influencers and how these influencers should disclose the relationship to ... http://influenceblueprint.com
Affiliate Marketing Trends for 2017
Influencer marketing will see an uptick: It looks like influencer marketing will be a big player this year. While discount/promo will continue to form the core revenue streams for merchant affiliate programs, stronger and more numerous relationships ... http://influenceblueprint.com
10 Digital Media and Marketing Predictions for 2017
2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social ... http://influenceblueprint.com
6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers
Considering the challenges marketers face with bot fraud, ad blocking, social algorithms and general skepticism, influencer marketing will play a renewed and central role in the marketing mix for 2017. Influencer marketing isn't new, but it will mature ... http://influenceblueprint.com
Royal Caribbean, Mattel Target Teens, Kids Through Online Content
This brand strategy is not exactly expected to move company stocks but it will secure future, loyal customers. "It's more about brand awareness...building brand loyalty," Katz said. Regarding Royal Crush, Katz said Royal Caribbean and AwesomenessTV ...
DBK brand to disappear in the new year
The £567m-turnover RPS, which bought DBK in April to bulk up its building consultancy work after suffering a slowdown in its core energy business, provides consultancy services to clients across Europe, North America and Asia Pacific.
How Guest Blogging Is Becoming Mainstream Marketing
Guest blogging has already proven it has longevity, so it's important to recognize the many ways it can be used to build a brand's reach. Not only can guest blogging help brands gather more online followers and long-term customers, but it also can be a ...
Online retailers surprise, dispensary boom to continue in 2017
High-end dispensary boom to continue: Thanks to the growing acceptance of cannabis - and this year's legalization of recreational use - dispensaries are coming out of the shadows and rebranding themselves as exclusive luxury lounges.
Wednesday, December 28, 2016
Why You Really Need Content Marketing and Influencer Marketing ...
Influencer marketing involves the affinity between a brand and something else recognizable, and has the potential to be a powerfully valuable part of a content ... http://influenceblueprint.com
Turkish CreatorDen connects brands with increasingly important stars: social media influencers
His latest venture is called CreatorDen, which he describes as a full-service influencer marketing platform, enabling social media content creators with technology and providing creative services to advertisers. http://influenceblueprint.com
Why You Really Need Content Marketing and Influencer Marketing: Shweiki Media Printing Company Presents a New ...
Influencer marketing involves the affinity between a brand and something else recognizable, and has the potential to be a powerfully valuable part of a content marketing plan. http://influenceblueprint.com
Why Influencer Marketing Will Explode In 2017
But what exactly is “influencer marketing”? Well, it's the grey territory between an official testimonial and a subtle product mention, which is done almost in passing. http://influenceblueprint.com
5 Brands That Are Fueling Experiential Marketing with Hardware
As brands augment their software strategies with hardware, Amazon is taking things to an entirely new level. By capitalizing on the ease of its online shopping experience, the brand is looking to get more immersive: by building brick-and-mortar ...
Embracing Bad Ideas To Get To Good Ideas
So Griscom and his team decided to pivot into the online dating space, which had much larger potential. “We had the brand and the audience, and were then able to build an online dating business that was far more powerful as a business model than our ...
ICMediaDirect – Shares Expertise On the 21st Century Online Reputation Management
Prominent public relations and reputation management agency with offices in New York and Washington, DC, ICMediaDirect, emphasizes the significance of building a powerful online brand for businesses and individuals. Online reputation management is ...
Driverless cars may endanger some brands
When cars drive themselves, passengers may not care if they ride in a Chevy or a Ford. After a century of building automotive brands based on how they drive, carmakers face an existential threat in the coming age of autonomy. If a customer no longer ...
Tuesday, December 27, 2016
MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
MediaMath on Tuesday said it's partnered with ROI Influencer Media, a media firm that connects brands to celebrities' influencer followings, to offer marketers the ability to purchase influencer marketing programmatically using industry-standard CPMs. http://influenceblueprint.com
Synthesio and Octoly Partner for Measuring the Efficacy of Influencer Marketing Programs
Synthesio, a global social listening and intelligence platform, has announced that it will be integrating with the French-based marketplace for brands - Octoly. http://influenceblueprint.com
8 Steps to Get Your Product Successfully Reviewed by an Influencer
Influencer marketing is a hot area - and rightfully so. These people - be it bloggers, experts or super fans -- are considered credible and provide a more authentic experience. http://influenceblueprint.com
Marketing Strategist: How Technology & The Micro-Influencer Are Changing The Industry
Influencer marketing isn't a new aspect of the advertising industry. In fact, if you look back through advertising history, celebrities have been endorsing brands and products as far back as the 1960s when it was common to see a well-known face in TV ... http://influenceblueprint.com
If a freelancer builds a personal brand and no one can see it, did they even build it all? Or: How to be seen and ...
You've built your brand. You've checked it twice. But how are people going to see you?! In the last checklist, you learned why your resume isn't just your resume, but the core of a personal brand you're building. Here, we dig in on why and how you get ...
Logan Banner | RCBI to host business branding workshops
LOGAN, W.Va. - Need information about branding a small business or group to make it more successful? Join the Robert C. Byrd Institute (RCBI) for a series of ...
Spire Agency Offers 2017 Brand And Marketing Predictions - Online ...
Marketing and branding took a few interesting turns in 2016. The push for authentic content came to light, native advertising found its sweet spot, and video ...
Building Your Personal Brand for 2017 In 3 Simple Steps
The third step to my 3-part process to building your personal brand for 2017 is building your Social Media presence.
Monday, December 26, 2016
How to Create an Influencer Marketing Calendar
Between ad placements, newsletters, blog posts and social media, marketers live by calendars - yet many continue to plan their influencer campaigns without one. This is to their detriment, since timing can be an important factor in the success of a ... http://influenceblueprint.com
Snapdeal rebranded in 2016, find out what it will do in 2017
Well, that should put an end to any queries on the reports of online marketplace Snapdeal being acquired by Alibaba. In an exclusive interview with YourStory, Snapdeal .... It's hard enough to build one brand. Maintaining multiple brands is very ...
Marketing Strategist: How Technology & The Micro-Influencer Are Changing The Industry
Influencer marketing isn't a new aspect of the advertising industry. In fact, if you look back through advertising history, celebrities have been endorsing brands and products as far back as the 1960s when it was common to see a well-known face in TV ... http://influenceblueprint.com
Dystopian Donald
All of this will undoubtedly ensure that New York's most Trump-worthy building, aka the White House North, will be kept reasonably safe from intruders, attackers, suicide bombers, and the like.
Building Brand Barcelona | The Navhind Times
Barcelona city has the reputation of being the most cosmopolitan, modern and avant-garde city in Spain. It is the capital and largest city in Catalonia, the ...
Social media: Donald Trump isn't Marketer of the Year
You may run a lot of attention-getting ads with misleading offers, but that doesn't translate to customer satisfaction - a better long-term metric for brand health and longevity. Sharing Questionable Content ... Sharing content is a powerful way to ...
Sunday, December 25, 2016
Influencer Marketing: The Strides We've Made in 2016
What's not debatable is that consumers prefer influencer marketing to most traditional advertising content. According to a Google case study, 40% of millennial subscribers on YouTube state that their favorite YouTuber “understands them better than ... http://influenceblueprint.com
Building Your Personal Brand for 2017 In 3 Simple Steps
The third step to my 3-part process to building your personal brand for 2017 is building your Social Media presence.
This 13-year-old game about doing business in space has 500,000 ...
Eve Online is 13 - here's how it got there and what happens next.
Legacy of car brands in danger
After a century of building automotive brands based on how they drive, carmakers face an existential threat in the coming age of autonomy.
Dystopian Donald
All of this will undoubtedly ensure that New York's most Trump-worthy building, aka the White House North, will be kept reasonably safe from intruders, attackers, suicide bombers, and the like.
Saturday, December 24, 2016
Influencer Marketing Hub is the leading Business Resource for many things Influencer Marketing
Influencer Marketing Hub is the top Business Resource for many things Influencer Marketing. They feature, rate and review top Platforms and Influencer Marketing Services. They also discover seminars, Business Events, read on all Influencer Marketing ... http://influenceblueprint.com
CitizenNet Partners with SocialEdge to Improve Influencer Marketing
"Advertisers picked influencers to represent their brands for all the wrong reasons or through very basic filtering. Through CitizenNet we now provide data-backed research to help marketers make better decisions and improve the performance of their ... http://influenceblueprint.com
Baron Davis Is Leveraging Data to Build His Character Franchise
Eventually, they will move these characters from online to an app version, but the biggest component they are really after is the secret sauce.
NYC Online Marketing Agency, fishbat, Shares 4 Types of Social Media Tools to Develop Industry Authority
In today's world, social marketing is a vital component in building any brand, and standing out from the competition can be a daunting task.
Dystopian Donald
All of this will undoubtedly ensure that New York's most Trump-worthy building, aka the White House North, will be kept reasonably safe from intruders, attackers, suicide bombers, and the like.
Amazon, Optimum Nutrition Lead an Exploding Online Protein Market
Among protein brands sold online, Optimum Nutrition is a runaway favorite, with four times the sales of the next bestselling brand, BSN Sports. The report's data, which is compiled from multiple sources of consumer spending data representing millions ...
Friday, December 23, 2016
2016 Was A Helluva Year For Influencer Marketing
What Will 2017 Bring?
The headlines seemed to be filled with “influencer marketing” this year. From mergers and acquisitions, like Collective Bias' own with Inmar, Inc, to Google's purchase of Famebit, and companies like Conde Nast partnering with IBM's Watson to find ... http://influenceblueprint.com
The headlines seemed to be filled with “influencer marketing” this year. From mergers and acquisitions, like Collective Bias' own with Inmar, Inc, to Google's purchase of Famebit, and companies like Conde Nast partnering with IBM's Watson to find ... http://influenceblueprint.com
A True Fairy Tale: Finding An Influencer Who Is 'Just Right' For Your Brand
While movie trailers that highlight dramatic and humorous points from a film have been the standard way to capture the attention of moviegoers, entertainment marketers have increasingly been relying on influencer marketing campaigns to reach Millennial ... http://influenceblueprint.com
Marketers to Boost Influencer Budgets in 2017
According to November 2016 research, nearly half of practitioners said they plan to ramp up budget for influencer-focused campaigns in 2017. http://influenceblueprint.com
What Can We Expect for Influencer Marketing in 2017?
2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. http://influenceblueprint.com
2016 Was A Helluva Year For Influencer Marketing
What Will 2017 Bring?
The headlines seemed to be filled with “influencer marketing” this year. From mergers and acquisitions, like Collective Bias' own with Inmar, Inc, to Google's purchase of Famebit, and companies like Conde Nast partnering with IBM's Watson to find ... http://influenceblueprint.com
The headlines seemed to be filled with “influencer marketing” this year. From mergers and acquisitions, like Collective Bias' own with Inmar, Inc, to Google's purchase of Famebit, and companies like Conde Nast partnering with IBM's Watson to find ... http://influenceblueprint.com
BusinessDen Brand new Sloan's Lake apartment building sells for ...
The apartment complex spans two blocks at the former St. Anthony's hospital site, where developer EnviroFinance Group planned a new 20-acre, mixed-use ...
