The Influencer Marketing industry isn't going anywhere anytime soon. In fact, 84% of marketers surveyed by eMarketer said that they plan to launch an influencer campaign within the next 12 months. http://influenceblueprint.com
Wednesday, November 30, 2016
Influencer Marketing Data: 3 Takeaways Brands Need to Know
The Influencer Marketing industry isn't going anywhere anytime soon. In fact, 84% of marketers surveyed by eMarketer said that they plan to launch an influencer campaign within the next 12 months. http://influenceblueprint.com
CNN Taps YouTube Influencer to Reach Millennials
Beme has been compared to Snapchat, but the emphasis is not on selfies. Rather, the idea is for users to capture the world around them in brief video snippets. http://influenceblueprint.com
Influencer Marketing: The End of Bad Ads
Smart brands are catching on, galvanizing the Twitter fingers instead of fighting them, and influencer marketing has grown exponentially in the past five years. http://influenceblueprint.com
Confessions of an Instagram Influencer
“If it was so easy to be an influencer, then every single person on earth would do it,” said Gary Vaynerchuk, who parlayed a YouTube channel into an ad agency, VaynerMedia, that specializes in social media marketing and now employs 650 people. http://influenceblueprint.com
What are the most effective channels for influencer marketing?
With sponsored posts being particularly profitable for influencers with a 'small but strong and emerging social media following' as well as a 'strong online network with a wide audience and high reach' - this type of activity appears to be popular ... http://influenceblueprint.com
25 Marketing Influencers To Watch In 2017
Mari Smith, hailed by Forbes as a Top 10 Social Media Influencer, is a leading expert in Facebook marketing, an author of two books, and a speaker who has shared the stage with Richard Branson, the Dalai Lama, and Tony Robbins. http://influenceblueprint.com
Forget 'celebrities' and embrace creative talent
Influencer marketing may be the marketing tactic du jour, but there remains much misunderstanding and misperception about how to truly harness the power of influencers, and dissatisfaction and disillusionment amongst brands and their agencies who have ... http://influenceblueprint.com
CNN Taps YouTube Influencer to Reach Millennials
Beme has been compared to Snapchat, but the emphasis is not on selfies. Rather, the idea is for users to capture the world around them in brief video snippets. http://influenceblueprint.com
AES proposing to build largest battery facility in the world in Long Beach
The AES Southland power plant on Studebaker Road is looking to add a large battery facility to meet changing energy demands. The battery facility would be located where the parking lot, in foreground, is now.
Fig Collective Wants to Offer More Than Just Emerging Korean Streetwear Brands
It's the kind of artistic imagery that's successful for showcasing (and selling) clothes and building a brand online, most especially on Instagram. "It started from us loving fashion and clothes. Our aesthetic level is up here, but then what we want to ...
5 ways to use real-world insights and data analytics to engage with consumers visiting stores
They can also outline who they are, what they are interested in, how they like to shop, and where they are going next, building an accurate picture of the consumer in real-time that can drive relevant and meaningful interactions, build brand loyalty ...
Viewpoint: Searching for a New Job? Mind Your Online Reputation
Most turn to LinkedIn first, and then to other online platforms, to find and assess candidates based on what exists about them online. Job seekers who ignore LinkedIn, in particular, for reputation management and personal brand-building risk career ...
Tuesday, November 29, 2016
Schrodinger's Press Release: Its Role in Influencer Marketing
Influencer marketing is a very hip and effective method to create buzz and generate sales, as $1 invested yields an average of $7 return. http://influenceblueprint.com
Influencer Marketing isn't just for B2C Companies
B2B companies that put off influencer marketing in favour of more traditional techniques risk sacrificing access to a rapidly growing channel. http://influenceblueprint.com
Influencer Marketing Data: 3 Takeaways Brands Need to Know
The Influencer Marketing industry isn't going anywhere anytime soon. In fact, 84% of marketers surveyed by eMarketer said that they plan to launch an influencer campaign within the next 12 months. http://influenceblueprint.com
Why influencer marketing is the new inbound marketing for retailers
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. http://influenceblueprint.com
Dow Announces Production of STYROFOAM™ Brand Insulation with Sustainable Polymeric Flame Retardant in Canada
Dow Building Solutions (DBS), a business unit of The Dow Chemical Company (NYSE:DOW), has announced it is now producing all STYROFOAM™ Brand Extruded Polystyrene (XPS) Insulation sold in Canada with BLUEDGE™ Polymeric Flame Retardant ...
Building their TV brand
“Building your dream home is exciting, emotional and not without its moments of drama, and Pam and her team have captured that all,” Cassidy says of the unscripted and candid pilot.
Amazon gets real about fake products on its marketplace
Now, the world's biggest online retailer is getting serious. It has made fighting phonies a major goal for 2017, building teams in the U.S. and Europe to work with major brands on a registry to prevent fakes, according to a person familiar with the ...
Where Public Relations Is Headed In The Modern Era
Some people have declared that public relations is dying. They're wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content creation, social media and more.
Working Backwards to Measure Influencer Marketing Success 11/28 ...
Influencer marketing campaigns are hard to measure because not only do they fit into many spheres of media, but they are also not media, Lori Ulanoff, ... http://influenceblueprint.com
Monday, November 28, 2016
Influencer marketing – the myths and the tech
eMarketer noted that Influencer marketing is gaining popularity, especially using visual social media like YouTube, Snapchat, and Instagram. http://influenceblueprint.com
Quality Over Quantity: Influencer Marketing Done Right
In today's digitally focused world, many brands are embracing innovative ways to promote their products and services. Some companies have turned to influencer marketing as a means to enhance their brand awareness or increase their sales. http://influenceblueprint.com
FTC Finalizes Settlement With Warner Bros
Over Secret Influencer Marketing
That's according to the Federal Trade Commission, which on Monday followed a comment period by approving a final consent order in its settlement with Warner Bros. http://influenceblueprint.com
That's according to the Federal Trade Commission, which on Monday followed a comment period by approving a final consent order in its settlement with Warner Bros. http://influenceblueprint.com
Working Backwards to Measure Influencer Success
Influencer marketing campaigns are hard to measure because not only do they fit into many spheres of media, but they are also not media, Lori Ulanoff, Advocacy Marketing Manager, SoDelicious Dairy Free, WhiteWave Foods Company told the OMMA ... http://influenceblueprint.com
Kellogg's Breakfast Council Gaffe
Product placement, sponsored content and influencer marketing are hardly new phenomena as the advertising world works nonstop to keep pace with the internet. http://influenceblueprint.com
Facebook updates its profile page for India
Advertisers want returns, and so Bedi is working on that to get results - be it driving sales online, helping companies sell products offline, increasing lifetime brand value, or improving the presence of brands in cluttered categories. Traditionally ...
Five simple ways to supercharge brand you
Once you have taken the decision to build your personal brand, you have taken steps to understand you are a brand, realised its importance and spent time and effort across platforms. You have built yourself a reputation and you are known for something ...
UMSL Introduces New Marketing Strategies – The Current
With enrollment posing an increasing challenge at the University of Missouri-St. Louis, the university has had to find new and creative ways to catch the attention ...
My "Next-Big-Thing" List: Who Will Transform The Post-TV Ad World In 2017
Madison Avenue is shifting rapidly as marketers are looking at agencies through the lens of transformation. They are seeking solutions across commerce, digital content and media distribution, but legacy agencies are slow to respond and too often are ...
Sunday, November 27, 2016
Influencer Marketing isn't just for B2C Companies
B2B companies that put off influencer marketing in favour of more traditional techniques risk sacrificing access to a rapidly growing channel. http://influenceblueprint.com
Exploring Richer Poorer | What sets the Innerwear-focused brand apart
As a brand, what we're trying to do is, we're actually launching product online, before we take it into the wholesale channel.
Demure is more: the rise of modesty dressing
And while there's a quiet revolution occurring in retail, momentum is building online, too. .... She has just become the first hijab-wearing model to sign to a modelling agency (Select), and already has a global beauty brand collaboration in the works ...
Renovations turn former Brookstown Antiques building into new retail, office and residential space
With 2½ miles of data cable in the building and an information technology room, Ledbetter's property is now a smart building and home to his two growing businesses - Airtype Studio and Camel City Goods Co. The building also has two private residential ...
Fashion sense and a head for business
She also fosters her relationships with Otago Polytechnic staff. "If I'm in Dunedin I'll let Margo [Barton] know and she will organise for me to go and speak to the year-threes about brand building." Despite her unwavering confidence in her brand and ...
Saturday, November 26, 2016
Inmar Acquires Collective Bias, Leader in Shopper-Focused Influencer Marketing
"When we founded Collective Bias in 2009, influencer marketing was in its infancy and we were pioneers in connecting brands to shoppers via our Social Fabric® community and social channels," said Amy Callahan, Co-Founder and CCO of Collective Bias. http://influenceblueprint.com
How to Price an Influencer Campaign
The truth is, determining the best price for influencer marketing campaigns eludes brand marketers. Relative to digital display and video advertising, influencer marketing still lacks the breadth of data, standardization and systematic technological ... http://influenceblueprint.com
Hamilton kid an Instagram influencer
An influencer is able to build relationships between brands and people that the brand may not have been able to do otherwise.
Hamilton kid an Instagram influencer
Each week, a package or two of clothing arrives in the post for Daniel Andonov. He is not a serial shopper, he is a social media influencer.
Chinese tech firm LeEco uses Black Friday to introduce itself to US shoppers
The goal, instead, is to introduce potential buyers to the LeEco brand and direct them to its online retail site. “What we're trying to ... Building a name for itself in the U.S. is something the company considers vital to its long-term prospects. The ...
Exploring Richer Poorer | What sets the Innerwear-focused brand apart
As a brand, what we're trying to do is, we're actually launching product online, before we take it into the wholesale channel.
Friday, November 25, 2016
How To Create A Social Media Ambassador Project For Your Employees
... of people who are happy to post positive and supportive content on social media. Make your team a happier one, and when you build out your advocate crew, they will be more open to being on brand message. ... It is vitally important to ensure that ...
Building Trust with your Clients: Influencer Campaign Development
This post is the first in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. As a relatively new tactic for most marketers, it ... http://influenceblueprint.com
Influencer marketing – the myths and the tech
eMarketer noted that Influencer marketing is gaining popularity, especially using visual social media like YouTube, Snapchat, and Instagram. http://influenceblueprint.com
Who's The New Philippine Envoy? The Man Building Trump Tower Manila
Philippine President Rodrigo Duterte has had a strained relationship with the U.S. since taking office in June, mainly because of U.S.
How to Win Friends with Influencer People
I was at a conference last night entitled The Power of Influencer Marketing, hosted by Youzz, an online marketplace that matches brands with relevant influencers, and where a few home truths about our current climate were realised. http://influenceblueprint.com
Val Morgan: There's a renaissance in cinema for brand building
It invited each media agency to one of its Hoyts Lux cinemas to get a glimpse of the movies coming up for 2017 and how cinema is a good investment for brand building. Complete with a choc top and popcorn to provide a genuine cinema experience, the aim ...
Can a brand truly have a personality?
That's what makes up Melbourne's identity, its brand. An identity is a brand's face - it's how you want to be perceived.
Thursday, November 24, 2016
The Rise of Authentic Influencers
A recent segment on 60 Minutes confirms that what has been coined 'social media influencer marketing' has officially entered the mainstream. http://influenceblueprint.com
The Rise of Influencer Marketing
Last year, Burst Media, a New York-based digital advertising agency, reported that influencer marketing drives typically yield around $7 for every $1 spent in paid media campaigns. http://influenceblueprint.com
How it feels to be courted as an influencer
I understand that one of the challenges with influencer marketing is that it's hard to get scale. It's not like a display buy, where you can just check a box to increase your buy. http://influenceblueprint.com
Narratrs.com Micro-influencer Marketing Platform Officially Launches
For brands and agencies, the platform offers a fast and easy, one-stop online resource to create and manage micro-influencer marketing campaigns at scale, with unparalleled speed and efficiency. By quickly connecting campaigns with micro-influencers ... http://influenceblueprint.com
India's Online Stores Go Back To Basics With Latest Brick & Mortar Trend
A physical store is a great brand building exercise since it has high recall value for a customer. “The brand experience that one gets in a store is incomparable as there is a touch and feel element to it.
SheShreds.co founder reflects on building a brand, empowering women's community
In 2013, Gina Duffy founded SheShreds.co, an online women's boarding accessories company. But she didn't just built a brand - she created a community. SheShreds.co targets female athletes who snowboard, wakeboard and surf, and sells fun tops, ...
Stopping The Customer From 'Checking Out', While Building Long ...
The omni-channel and seamless shopping experience is the Holy Grail many retailers continue to seek to achieve. Companies are told that the customer expe...
Viewpoint: Searching for a New Job? Mind Your Online Reputation
Most turn to LinkedIn first, and then to other online platforms, to find and assess candidates based on what exists about them online. Job seekers who ignore LinkedIn, in particular, for reputation management and personal brand-building risk career ...
Wednesday, November 23, 2016
How programmatic out-of-home can aid influencer marketing campaigns
If we merge the two, we get somewhere close to Programmatic Influencer Content Marketing: “Programmatic influencer content marketing is about delivering the content your audience is seeking to a specific customer, in a specific context through an ... http://influenceblueprint.com
How it feels to be courted as an influencer
I understand that one of the challenges with influencer marketing is that it's hard to get scale. It's not like a display buy, where you can just check a box to increase your buy. http://influenceblueprint.com