Why Marketers Fail at Influencer Marketing (Report)

Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers. http://influenceblueprint.com

The Impact of Instagram Stories on Influencer Marketing

For established Instagram influencers and those using Instagram for professional purposes, the Stories feature opens up opportunities to deepen connections with their audience without ever leaving the 'gram. http://influenceblueprint.com

Influencer Marketing: Finding The Power In Power Middle Influencers

For example, I just read a press release about an influencer marketing campaign that stated the audience, influenced by the opinions of everyday people they trust, engaged with the content 1,063% more than the program goal, yet it never states what the ... http://influenceblueprint.com
http://www.business2community.com/marketing/influencer-marketing-finding-power-power-middle-influencers-01642126

What Is Influencer Marketing and How Can It Help My Business?

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it's unlikely you'll be hiring Kim Kardashian to ... http://influenceblueprint.com

New Book on Influencer Marketing Highlights Importance of Authenticity

Even though influencer marketing is a new term for an old practice, professionals in public relations and marketing will find new and timely details in Pophal's book. http://influenceblueprint.com
http://www.digitaljournal.com/pr/3054826

'Pain points' of influencer marketing tackled in new study

To give you an idea of which brands have been sniffing around the much-talked about marketing strategy, TRG works with advertisers including Big W, Nivea, Origin Energy, Woolworths, Toyota, L'Oreal, Priceline and more. http://influenceblueprint.com
http://www.adnews.com.au/news/pain-points-of-influencer-marketing-tackled-in-new-study

{{article.article.title}} {{article.article.title}}

Influencers are very much a part of almost any company's marketing strategy in this day and age. Social media stars with massive digital followings, these people and personalities are able to drive conversion with one post of an Instagram picture, and ... http://influenceblueprint.com

How payment platform Afterpay is rallying social shopaholics to grow its network among small businesses

“Afterpay makes my online shopping even worse. SEPHORA needs after pay though,” said one shopper on Facebook. Molnar says the social media engagement strategy is aiming at building a stronger portfolio of brands for Afterpay's books. “Customers like ...

Why Hemp Is Still Controversial In America And A Challenge For Entrepreneurs

Despite its eco-friendly nature, hemp is still not allowed for widespread cultivation in the US; rather only small-scale pilots are allowed in a few states around the country.

Amazon launches technology that will instantly send household essentials

... being incorporated into household appliances such as washing machines and printers. Big name manufacturers such as Bosch, Samsung, Grundig and Whirlpool are building the technology into new products which work in partnership with what is called the ...

The Composite Model: A Viable Future for Online Lending

Many marketplace lenders spend millions of advertising dollars showcasing how easy and dependable it is to secure loans through them - putting their brand at stake if they fail to deliver. For these reasons, it can be difficult for marketplace lenders ...

Can Your Business Benefit from Influencer Marketing? Intellifluence Says Yes

Joe Sinkwitz left a comfortable, high-paying career as a marketing executive to found a startup, Intellifluence, a platform that helps brands partner with influencers. http://influenceblueprint.com

What Is Influencer Marketing and How Can It Help My Business?

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it's unlikely you'll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many will ... http://influenceblueprint.com

Before Your Marketing Team Engages an Influencer, Read This

Doctor. Engineer. Pilot. Lawyer. These are but some of the answers you get when kids go into the “When I grow up” monologue. These days, the list has gotten even more diverse. http://influenceblueprint.com

Influencer Marketing, NextCon 16 Events Slated For November

Read more about both events, each with a starting date of Nov. 14, in our calendar below. Influencer Marketing Days, a two day event held at the TKP Conference Center located in Midtown, Manhattan, will cover issues pertinent to this burgeoning industry. http://influenceblueprint.com

Ritchie Bros

to acquire IronPlanet to accelerate its customer centric multi-channel diversification strategy Presents tremendous opportunities to build on ... scale, geographic footprint and brand strength with IronPlanet's complementary online models will offer customers more options to move more of their inventory across multiple sales channels.
http://finance.yahoo.com/news/ritchie-bros-acquire-ironplanet-accelerate-215500222.html

How P&G Uses Alibaba to Sell Into China

Brand Building: P&G's nine flagship stores on Tmall deliver numerous touch points for consumer interactions, Xu said, and “every interaction a consumer has online is a moment of branding.” P&G uses video, livestreaming, consumer-generated content, ...

Why online-only brands fumbled and failed to make a dent

Building a single brand is indeed challenging not only in the online but also in the offline world. None of the Indian brands except a few like Bata, FabIndia have scaled and are thriving. Remember NewPort (Arvind Mills brand) and Liberty? They used to ...

Macy's plans to close about 100 brick and mortar stores in early 2017

“We believe that this reduction of 100 locations in the short term will result in a more appropriate store portfolio for Macy's in the longer term and help us to accelerate our progress in building a vibrant omnichannel brand experience. With this ...

Influencer agency Shark Reach circles a Boston based marketing ...

Shark Reach, Inc. has revealed that it is has made an offer to acquire a well-known and highly regarded digital marketing agency based in Boston, MA for a total ... http://influenceblueprint.com

RockYou expands into influencer marketing with Fanbread acquisition

In an exclusive interview with GamesBeat, RockYou chief executive Lisa Marino said that over the past couple of years, the Los Angeles-based Fanbread has build a solid business helping influencers - anybody with large followings on Twitch or YouTube, ... http://influenceblueprint.com

How to Tap Your Own Employees for Influencer Marketing

Years after high school, many of us still gravitate toward convincers in the form of industry influencers, which is why influencer marketing can be a potent component of a brand's content strategy. Influencers speak at conferences, garner massive ... http://influenceblueprint.com

Influencer agency Shark Reach circles a Boston based marketing ...

Shark Reach, Inc. has revealed that it is has made an offer to acquire a well-known and highly regarded digital marketing agency based in Boston, MA for a total ... http://influenceblueprint.com

Influencer agency Shark Reach circles a Boston based marketing agency in $13m acquisition hunt

Shark Reach, Inc. has revealed that it is has made an offer to acquire a well-known and highly regarded digital marketing agency based in Boston, MA for a total purchase price of $13m dollars, including earn-outs, $7m at the closing and another $5m in ... http://influenceblueprint.com

Velvetcase: Bringing traditional jewellers online

On the third floor of a building in Mumbai's Andheri East in a tiny L-shaped office, people are working excitedly on a late Friday afternoon.

Recalls this week: children's wristbands, toys, strollers

... infant building toys including: the Baby Builder, model 1982, First Pops, model 1981P, and the First Snaps, model 1981S produced prior to November 2010.

Ex-Brownfield's Bright Future

May not be reprinted or used online without permission. ... Those are the parties whose participation was required for Farm-Way, Bradford's noted clothing, farm and recreational supply store, to build a 19,500-square-foot expansion on a designated ...

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have ...

Facebook, Instagram Are Influencers' Favorite Social Platforms

Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer ... http://influenceblueprint.com

AdAsia Holdings scales influencer marketing with new CastingAsia platform

AdAsia Holdings this week launched CastingAsia, an influencer marketing platform designed to address common issues marketers face with influencers today. http://influenceblueprint.com

AdAsia launches influencer-marketing platform CastingAsia ...

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising. http://influenceblueprint.com

A 5-Step Plan to Use Influencer Marketing for Content Promotion

Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content promotion strategy. http://influenceblueprint.com

AdAsia Holdings scales influencer marketing with new CastingAsia platform

AdAsia Holdings this week launched CastingAsia, an influencer marketing platform designed to address common issues marketers face with influencers today. http://influenceblueprint.com

Can Your Business Benefit from Influencer Marketing? Intellifluence Says Yes

Joe Sinkwitz left a comfortable, high-paying career as a marketing executive to found a startup, Intellifluence, a platform that helps brands partner with influencers. http://influenceblueprint.com

Can Jet.Com Save Walmart From Sears' Fate?

People still drive the interstate, but trends changed, fast food became a good substitute, and unable to update its business model this once great brand died. Sears announced another $350 million quarterly loss this week. ... Not exactly the ideal ...

Confessions of a troll | Inquirer lifestyle

William (not his real name) belongs to a relatively new species of media practitioner—the professional troll. That is to say, he is a salaried employee of a ...

Home-cooked or chefs special: Here's where you can whet your app-etite

The scenario looks promising for online players that can sustain the tough market conditions. .... With initial investment of Rs 20 lakh, Fromahome is helping home cooks build their brand with its SaaS software, and charge them a monthly subscription fee.

Most Consumer Electronics Buyers Consider Only One Brand

"Building brand mindshare early is critical so that consumers associate your brand with a category of products," said Parks Associates Research Director Barbara Kraus in a press release.

'Dashboards are not real technologies': Influencer marketing technology is a hot mess

As social media influencers become more appealing to marketers, a slew of tech startups have emerged promising they can help agencies and brands reach those social stars and run effective campaigns with a simple dashboard. http://influenceblueprint.com

Performance pricing fails to catch on in influencer marketing

Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators ... http://influenceblueprint.com

The Key Dos and Don'ts of Influencer Marketing

Every niche has its influencers - they may not be Michael Jordan pushing Nike or Ellen DeGeneres pushing CoverGirl makeup. But in their specific niche, they are respected, and their opinions are valued. http://influenceblueprint.com

The Impact of Instagram Stories on Influencer Marketing | SocialTimes

Early this month, Instagram launched Stories, a “'new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, ... http://influenceblueprint.com

AdAsia Holdings scales influencer marketing with new CastingAsia platform

AdAsia Holdings this week launched CastingAsia, an influencer marketing platform designed to address common issues marketers face with influencers today. http://influenceblueprint.com

RockYou, the Video Ad Network Acquires Fanbread for Influencer Marketing

RockYou, the video ad network, has announced that it has acquired Fanbread, which is a platform that automates influencer marketing for customers with an online brand presence. RockYou creates revenue for advertisers and game publishers by generating ... http://influenceblueprint.com

AdAsia launches influencer-marketing platform CastingAsia

CastingAsia will be integrated into the company's Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer-marketing campaigns alongside programmatic campaigns for desktop, mobile, and video, be they traded through the ... http://influenceblueprint.com

Influencer marketing: sometimes it's no pay, no gain

Sometimes, brands simply don't have access to those assets, and must use payment to ensure they can get their stories told by influencer channels. But you have to offer an incentive to engage, regardless of what 'value' is offered, and how it is ... http://influenceblueprint.com

Influencer Marketing Isn't a Gold Rush

I saw a headline in Forbes.com that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared? http://influenceblueprint.com

How to Tap Your Own Employees for Influencer Marketing

Years after high school, many of us still gravitate toward convincers in the form of industry influencers, which is why influencer marketing can be a potent component of a brand's content strategy. Influencers speak at conferences, garner massive ... http://influenceblueprint.com

Influencer marketing: sometimes it's no pay, no gain

Sometimes, brands simply don't have access to those assets, and must use payment to ensure they can get their stories told by influencer channels. But you have to offer an incentive to engage, regardless of what 'value' is offered, and how it is ... http://influenceblueprint.com

Influencer Marketing from Adidas: Models at the Olympics in Rio: - Ispo

20 models, a house with a garden and pool - what may sound like a sexy variation on Big Brother is actually a marketing idea from Adidas at Rio 2016. http://influenceblueprint.com

The Key Dos and Don'ts of Influencer Marketing - Tech.Co

If you use influencer marketing, then there are specific steps you must take to identify those influencers in your niche and to court a relationship. http://influenceblueprint.com

TapInfluence and PowerTV to Bring Powerful YouTube Gaming ...

TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and services offering, today announced. http://influenceblueprint.com

AdAsia Holdings launches service to bridge the gap between influencer and programmatic marketing

The business is expanding its platform into the realm of the influencer marketing space because it believes there is a disparity between influencer marketing and data-driven approaches such as programmatic. Kosuke Sogo, CEO and co-founder, AdAsia ... http://influenceblueprint.com

Can Your Business Benefit from Influencer Marketing? Intellifluence Says Yes

Joe Sinkwitz left a comfortable, high-paying career as a marketing executive to found a startup, Intellifluence, a platform that helps brands partner with influencers. http://influenceblueprint.com