Grapevine Unveils “Startup with Grapevine” Program for Accelerator Alumni

BOSTON--(BUSINESS WIRE)--Grapevine, provider of the industry's most comprehensive and reliable influencer marketing platform that connects consumer brands with the world's best creators, today unveiled its “Startup with Grapevine” program. http://influenceblueprint.com

'It's like just another add-on': The agency view of publishers' influencer networks

Monique Lemus, group director at The Media Kitchen, said while some publishers take time to make sure the influencer marketing represents the brand well, others have fallen short. With one publisher, she said, it had hundreds of influencers promote an ... http://influenceblueprint.com

Study: One-third of 16-34 year-olds are social media influencers

Social influencers have emerged as powerful media channels, and marketers are taking note. eMarketer's report, “Influencer Marketing for US Brands,” found that 67% of marketers reported using influencers for content promotion and 59% reported using ... http://influenceblueprint.com

Netflix jumps on #influencer marketing, time to consider the movement legit

Netflix just sent a big cultural signal out to marketers everywhere; celebrities aren't the only influencers you should be paying attention to on social media. http://influenceblueprint.com

RETAIL ROUNDUP: St Tropez brand comes to The Hamptons; Restaurant space available at City Point.

Designed by the brand's in-house architectural team in Germany, with support from the architect of record L2 Studios, the store features exposed ceilings, a manufactured wood planks floor, and concrete-finish and metal display fixtures manufactured in ...

3 Ways Your Company Can Benefit From Analyzing Customer Feedback

Which raises the question: in the age of Yelp and TripAdvisor, how deeply does your company dive into online reviews and customer feedback?

Voices.com needs room to grow

David Ciccarelli, chief executive of Voices.com and his wife Stephanie Ciccarelli, chief brand officer, look over their new office space in the Bell Building on Wednesday. (MORRIS ... They have also expanded into audio books and online learning. The ...

How To Conquer Social Media #LikeABoss

With a little help, building your brand online doesn't have to be a chore. Take it from me, a reluctant social CEO: share what you love - and love what you share - and social media can be an important wrench in the toolbox for building your brand. I'm ...
http://www.forbes.com/sites/brianscudamore/2016/06/29/how-to-conquer-social-media-likeaboss/

3 Major Influencer Marketing Mistakes and How to Fix Them

Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I've noticed a few recurring issues when influencers and brands come ... http://influenceblueprint.com

Influencer Marketing Has Been Here All Along

Whether you swear by it or think it is just a passing fad, you've definitely heard of influencer marketing. And no doubt you've been exposed to it multiple times per day– either professionally or just scrolling through your Instagram feed. http://influenceblueprint.com

Netflix jumps on #influencer marketing, time to consider the movement legit

Netflix just sent a big cultural signal out to marketers everywhere; celebrities aren't the only influencers you should be paying attention to on social media. http://influenceblueprint.com

Five influencer marketing myths holding your growth strategy back

Influencer marketing is a readily available growth channel for startup and enterprise marketers alike. With fears of a 2016 bubble making generous marketing budgets a thing of the past, smart marketing organizations are searching for acquisitions ... http://influenceblueprint.com

James Kemp: Getting your head around branding

In an online world you need to work harder to build trust at every step of the customer journey. Humans haven't fundamentally changed since we were buying everything in an open air market, and want to deal with someone they can depend on and will do ...

We Talked to Viral Superstar F*ckJerry About Building a Meme Empire

I also sat down with Elie Ballas, Tebele's right-hand man and fellow FuckJerry partner who handles branding, partnerships, emails, and press requests, and Jerry Media CEO Mick Purzycki.

Houston police officer leaps out of helicopter and tackles burglary suspect

They did, however, damage four doors and wreaked havoc inside the building - including slicing up a brand new mattress.
http://www.dailymail.co.uk/news/article-3665280/Incredible-moment-police-officer-leaps-helicopter-tackles-burglary-suspect.html

Newsonomics: The Financial Times' CEO on trial subscriptions, the platform age, and living in luxury

The paper has never been bashful about advising its readership on consumerism - a long-time feature section is entitled How to Spend It.

Grapevine Adds Instagram Creators to its Influencer Marketing Platform

BOSTON--(BUSINESS WIRE)--Grapevine, provider of the industry's most comprehensive and reliable influencer marketing platform that connects consumer brands with the world's best creators, today announced that it has added Instagram creators to its ... http://influenceblueprint.com

How to Form Emotional Connections with Influencer Marketing

Before we get started with how influencer marketing and consumer emotions are intertwined, let's take a look at how emotion plays a role in consumer behavior. http://influenceblueprint.com

Why mobile game developers should take influencer marketing seriously

We saw that this week at our own GamesBeat event on influencers in New York. Sponsored by Samsung, the event focused on the perspectives of influencer marketing from a panel that included Marco Mereu (cofounder of Roostr, now a division of ... http://influenceblueprint.com

Under The Influence: How To Boost Your Growth With Influencer Marketing

When you're a relative newcomer in the business world trying to break into a competitive marketplace, you need more than just a solid business plan. http://influenceblueprint.com

BOPIC helps youth grow healthier lives

This video, courtesy of BOPIC (Building Our Pride In Chambersburg) shares the goals and benefits of the summer program for local kids.

The Complete Guide to Content Marketing on LinkedIn

The value for most LinkedIn users is in personal brand building, online resume creation, networking, and job seeking.

How Nation's Top 200 Marketers Are Honing Digital Strategies

Home Depot this year will spend more on digital marketing than on "traditional, old-school marketing," Kevin Hofmann, CMO and president-online, said at a March investor meeting. Home Depot Exec VP Ted Decker, speaking on a May earnings call, said: "As ...

Samples: Building owners find history, memories in scrapbook

Sample and McKinney built their first brick building on that corner in downtown El Dorado for $2,000, then opened business with $7,000 in stock, consisting of dry goods, principally piece goods and notions, clothing, shoes, wagons, harnesses, feed ...

Why Influencer Marketing Is Faltering And How PR Can Save It

To achieve long-term success, implementation of influencer marketing must become more PR-like and less overtly promotional. http://influenceblueprint.com

Influencer Marketing Has Been Here All Along

Whether you swear by it or think it is just a passing fad, you've definitely heard of influencer marketing. And no doubt you've been exposed to it multiple times per day– either professionally or just scrolling through your Instagram feed. http://influenceblueprint.com

Survey: Is Influencer Marketing a Legitimate Digital Channel?

Influencer marketing - not to delve into nuance around how it's been around for decades or longer - has enjoyed somewhat of a renaissance in recent years. http://influenceblueprint.com

Five influencer marketing myths holding your growth strategy back

Influencer marketing is a readily available growth channel for startup and enterprise marketers alike. With fears of a 2016 bubble making generous marketing budgets a thing of the past, smart marketing organizations are searching for acquisitions ... http://influenceblueprint.com
http://www.thedrum.com/opinion/2016/06/27/five-influencer-marketing-myths-holding-your-growth-strategy-back

Survey: Is Influencer Marketing a Legitimate Digital Channel?

With Instagram's 500 million member klaxon still ringing in the ears, we're addressing a corner of digital marketing that's been neither short of phenomenal results or biting criticism in roughly equal measure. http://influenceblueprint.com

US|A Noah's Ark in Kentucky, Dinosaurs Included

And Mr. Ham said, let us build a gargantuan Noah's ark only 45 minutes away to draw millions more visitors. And let it be constructed by Amish woodworkers, and financed with donations, junk bonds and tax rebates from the state of Kentucky.

Titan is slowly reinventing itself to keep up with the times

Titan also has a presence in marketplaces like Tata Cliq, Amazon and Flipkart and expects online sales will account for 5-7% of the company's revenues by the end of fiscal 2017.

British DIY price war threatens Bunnings

Wesfarmers bought the struggling Homebase earlier this year for $704 million, and has already begun shifting Homebase's approach, especially in marketing and advertising, where it has spruiked its “low prices every day'' line across online and in ...

What we learned from bots, before they were cool

While learning more about SmarterChild's childhood from Robert, I was reminded of the time before chatbots were “cool.” Long before Messenger, Whatsapp and Telegram came on the scene, SMS was the most intimate way for a brand to reach a customer.

The Sun's fantasy football site makes its first foray into influencer marketing for Doritos

The Sun's fantasy football site, Dream Team, is ramping up its commercial offering by tapping influencers in ad campaigns for brands. http://influenceblueprint.com

Can Pakistan be the next Silicon Valley?

Having previously smuggled warplanes to Israel for the 1948 War, Schwimmer's mandate was different this time; he was building an aerospace startup in Israel on invitation by David Ben-Gurion, the 'founding father of Israel' and its first prime minister.

Telecoms open shop on Madison Avenue, but will brands buy?

Through recent acquisitions, aggressive product development and wider industry partnerships, telecom companies are building sophisticated adtech products. Will brands respond favorably to the new big box shops on Madison Avenue - or ... From mobile ...

The Sandbox Evolution builds on the original's artsy user-created worlds

The sequel to the 2D pixel-art world-building game has debuted on iOS and Android. Pixowl ... Once a new world has been created, players can share them in the online gallery or create a retro-style platformer level with a brand new easy to use game maker.

What we learned from bots, before they were cool

While learning more about SmarterChild's childhood from Robert, I was reminded of the time before chatbots were “cool.” Long before Messenger, Whatsapp and Telegram came on the scene, SMS was the most intimate way for a brand to reach a customer.

VidCon 2016: FameBit platform takes aim at the messy process that surrounds influencer marketing

Brands want to tap into the reach and coolness of creators, and creators want to tap into the revenue stream that working with a brand affords. http://influenceblueprint.com

Three Tips for Successful Influencer Marketing

Customers today mistrust brands more than they do politicians, and within their buying decisions they will often seek validation from experts and other customers. http://influenceblueprint.com

Why Influencer Marketing Is Faltering And How PR Can Save It

Influencer marketing has become a popular, mainstream strategy to produce brand awareness, leads and sales. In fact, it may be too popular. http://influenceblueprint.com

VidCon 2016: FameBit platform takes aim at the messy process that surrounds influencer marketing

Brands want to tap into the reach and coolness of creators, and creators want to tap into the revenue stream that working with a brand affords. http://influenceblueprint.com

Mythbusting Influencer Marketing

Influencer marketing has been steadily growing in popularity as more and more brands realize the potential of using their true fans to spread their brand message. http://influenceblueprint.com

Best Western CEO on Airbnb, Direct Bookings and Virtual Reality

Kong: It's really about how strong a brand is going to be in the future, whether we're differentiating ourselves, whether we're building the right foundation for a future growth. It's all related to the strength of the brand, because if the brand is ...

Take a look inside the building that will house Officeworks in Gladstone

Although Officeworks was unable to provide any detailed comment on when the store would be opening or how many people it hoped to employ, it's understood a brand new Officeworks will open at the site of the old Sassi Furniture Shop on Hanson Rd. And ...
http://www.gladstoneobserver.com.au/news/take-a-look-inside-the-building-that-will-house-of/3051848/

YouTuber Grace Helbig learns from past to build future

... getting traction online. We help them make better programming, we help them grow their audience and we help them make more money from their programming.

Kelly Brook almost suffers a wardrobe malfunction as wind lifts her floral minidress

She's long been known for her voluptuous figure - and her unabashed willingness to display it. But on Friday, it appeared that Kelly Brook became the unwitting victim of a little unwanted exposure, as she suffered a near-wardrobe malfunction while out ...

Influencer Marketing - 4 TIPS to ENGAGE WITH BLOGGERS

Marketers are always on the lookout for new ways to elevate their brand/s. Today we wanted to share some advice blogger engagement to lift your brand higher by working with influencers. (Alright, maybe we went a bit overboard with the air balloon puns ... http://influenceblueprint.com

The Danger of Automating Social Influencer Marketing

Marketers have come to realize the power of social media influencers, who can get an advertiser's message in front of thousands of young followers. http://influenceblueprint.com

Why mobile game developers should take influencer marketing seriously

We saw that this week at our own GamesBeat event on influencers in New York. Sponsored by Samsung, the event focused on the perspectives of influencer marketing from a panel that included Marco Mereu (cofounder of Roostr, now a division of ... http://influenceblueprint.com

Meet microinfluencers: The next generation of influencer marketing

Influencer marketing - using bloggers and social media aficionados to promote your service in an authentic way - is on the rise. http://influenceblueprint.com

Why Direct Mail Marketing Is Far From Dead

With the online consumer having an attention span of around eight seconds (yes, less than a gold fish), the online landscape exploding into a fierce battle of the brands and email marketing failing to hit targets for many businesses across the country ...

Debenhams to open its first Australian store in Melbourne

While no date has been confirmed, the department store is expected to sign up for a 4,000-square metre space in the newly redeveloped St Collins Lane building, reported the Australian Financial Review. The four-storey retail building opened in May ...

As planning vote nears, critics call Port Covington racially divisive

Making a big ask of a bruised and cash-strapped city, Under Armour CEO Kevin Plank has been working for months to persuade the public that the massive mixed-use development he wants to build at Port Covington is just what Baltimore needs, and worth the ...