Behind the Brand Deal: How 'Best Fiends' Influencer Marketing Took Over YouTube

While other installments of Behind the Brand Deal have given a peek into an influencers' take on influencer marketing, how top managers view sponsored content, and established public relations firms have participated in the trend, this is the first… http://influenceblueprint.com #influence #personalbrand #brand

5 Ways Influencer Marketing Should Evolve In 2018

Influencer marketing is big business. Estimated as a $2 billion industry on Instagram alone and with 1 billion users on an average social platform, it's not hard to see the potential. Just this week the power of the influencer hit the headlines with… http://influenceblueprint.com #influence #personalbrand #brand

The Missing Link Of Influencer Marketing

As influencer marketing stands, individual platforms like YouTube and Facebook, with a few peppered regulations by the FTC, regulate the industry. YouTube and Facebook's regulations have failed to address brand safety concerns especially. As for the ... http://influenceblueprint.com #influence #personalbrand #brand

Life lessons: What I've learnt from building a brand online

As the founder and director of the London-based handbag and accessories brand DeMellier, my role has two sides. One is very creative, as I am responsible for setting the direction of the brand and key elements of our collections, and the… #influence #brand #personalbrand

The Missing Link Of Influencer Marketing

As influencer marketing stands, individual platforms like YouTube and Facebook, with a few peppered regulations by the FTC, regulate the industry. YouTube and Facebook's regulations have failed to address brand safety concerns especially. As for the ... http://influenceblueprint.com #influence #personalbrand #brand

How Everlane Is Building The Next-Gen Clothing Brand

“We've realized that there is much more to do to spread the [Everlane] story,” says Preysman, who plans to roll out additional brick-and-mortar outposts around the country in 2018, beginning this spring in San Francisco. “[It] requires more than an ... #influence #brand #personalbrand

mediaweek.com.au

There's more to influencer marketing than cost per engagement
Hypetap claims to be one of the first Australian influencer marketing companies to have built technology that allows brands to connect with influencers and helps deliver campaigns end-to-end, according to company co-founder Detch Singh. This includes ...and more » http://influenceblueprint.com #influence #personalbrand #brand