15 Personal Branding Mistakes To Avoid As An Executive

Branding can take many forms, from engaging social media accounts to influential blog posts to building a more approachable and transparent image of yourself. Your brand online is a direct reflection of your success in the real world and can help boost… #influence #brand #personalbrand

'We love moments like this': Influencer marketing agencies scramble to reassure antsy clients after NYT expose

Influencer marketing has had its reality check: After years of news on fraud, bots and shady amplification practices, it's come to a head with the publication of a New York Times exposé on how far-flung… http://influenceblueprint.com #influence #personalbrand #brand

Asics and Freeletics show what can be done: Influencer marketing in sports

Broadly positioned influencers can be used when the product is one that does not require much explanation and that is also suited to a broader target group. Especially in the sports industry, however, there are a large number of… http://influenceblueprint.com #influence #personalbrand #brand

Instagram Influencer Marketing Doubled in 2017 - eMarketer

Instagram Influencer Marketing Doubled in 2017
As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer's followers. In other words, it's about good segmentation. The ... http://influenceblueprint.com #influence #personalbrand #brand

Alex Bogusky and BCV Invest in Influencer Marketing Leader influence.co

Simultaneously, influence.co is announcing a full set of features designed to help digital media and public relations agencies build their own influencer marketing practices. Agencies of all sizes can now build and execute complete influencer and micro ...and more » http://influenceblueprint.com #influence #personalbrand #brand

Beast Mode's Business Empire

In the past few years, Lynch has grown Beast Mode from a backyard enterprise into a full-blown empire, encompassing everything from apparel to restaurants to online series with Facebook. All of which is helping lead a rising new trend: athletes using ...and more » #influence #brand #personalbrand

Cheetah Mobile and Hypr team up on music influencer marketing

Cheetah Mobile has teamed up with Hypr to facilitate marketing to music influencers. Hypr has an index of millions of influencers on the Musical.ly platform, a social media network for music videos, as well as on Cheetah's own mobile networks. Cheetah… http://influenceblueprint.com #influence #personalbrand #brand