Thursday, March 23, 2017

This E-Commerce Startup Gives Online Buyers A Smart Personal Shopper



We also decided early on to invest a lot of time into building Shoptagr's brand by spreading the word through strong collaborations with the right people to get in front of the right audience.


eBay revamps its advertising model to support native sellers and brands



Online marketplace eBay is focusing on its in-house advertising business for the first time in a process that involves banning third-party product listing ads and recruiting an in-house advertising sales team.


​Relevium is Ready to Roll — Q&A with CEO Aurelio Useche



Useche: Our strategy does have an organic growth component to it, but we felt that there are so many opportunities today to build a portfolio of brands, which would accelerate our growth goals. As such we decided to go the acquisition ... We look at ...


tribuneonlineng.com

5 tips for building a strong brand identity

There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but perhaps the biggest mistake an entrepreneur can make is having a poorly defined brand identity. And yet, it ...


Influencer Marketing Tips and Tricks for Businesses



Every expert in internet marketing will tell you that creating a strong online presence requires you to engage with the major industry influencers. If you have ever bought Instagram followers, Twitter followers or Facebook fans, then you certainly know ... http://influenceblueprint.com


How To Survive 'Shiny Object Syndrome' In Influencer Marketing



The recent debacle surrounding YouTube influencer PewDiePie is a very clear lesson for any current and future influencer marketing campaigns: Disney and YouTube both fell victim to "shiny object syndrome," the tendency to constantly get distracted by ... http://influenceblueprint.com


Inside the regulated world of influencer marketing for Big Pharma



Not all influencer campaigns are created equal. A weight-loss supplement company, embroiled in legal battles over product recalls, recently reached out to influencer marketer Brett Sosnik hoping to help restore its image. The client wanted a very ... http://influenceblueprint.com