Express taps influencers for holiday inspiration

Express is launching a holiday campaign with a cast of influencers deemed “Expressionists,” headed by brand ambassador Karlie Kloss, according to a company press release. http://influenceblueprint.com

Q&A: Promise Phelon, TapInfluence CEO

Influencer marketing is an enticing prospect. One person can get a message out to a relatively large and dedicated following, generating engagement and penetration on a level that general marketing can't. http://influenceblueprint.com
http://www.mediapost.com/publications/article/289624/qa-promise-phelon-tapinfluence-ceo.html

What is Influencer Marketing?

Influencer marketing harnesses the influence of a certain individual on the brand's audience to meet business goals. This type of marketing creates new opportunities for a brand to reach and engage its target audiences more directly, using well-known ... http://influenceblueprint.com

How Online Publishers Can Build A Sustainable Revenue Model

From Pinterest launching the Pin Collective, which matches brands with content creators to improve content ROI, to Facebook adjusting its rules on what's considered newsworthy, digital is pulling the rug out from under print publications.

3 Keys to Building a Powerful Online Platform

Newman says another mistake he sees is professionals building their online “tent” before collecting a tribe of people who will use it.

Boxing clever: How retailers profit from Christmas ads

This year, the department store's Buster the Boxer film, about a dog leaping onto a trampoline a girl got for Christmas, has set online records (52 million views in its first few days) and spawned countless spoofs. Practically every major brand has ...

10 Steps to Build Your Stature as an Influencer - Entrepreneur

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your ...