At Univision, Fusion forges ahead to court millennials

“It's always challenging for brands to build both a digital operation and program a cable network, but I think they are balancing those two different businesses well and really appreciate the fact they are always looking at ways to experiment and try ...

How VelvetCase closed a sale of Rs 1.62 Cr of precious jewellery over WhatsApp

Initially, there were a lot of challenges –building a robust 'zero inventory' supply chain was still a raw concept, and they were one of the first crop of companies that tested the waters.

Why won't Columbia host a national Corvette convention? Blame our small convention center

And more help from Lexington County, and perhaps even Richland County, is unlikely because in six years the original bonds will be paid off and ownership of the building reverts solely to the city of Columbia. Lexington County, which has its own ...

When millennials rule the world – insurers' dilemma

Other than information on financial products, millennials also do their research on financial brands and professionals. To build credibility and trust, insurance companies need to build their brand presence on channels that are frequented by this ...

6 Reasons CPGs Need Influencer Marketing To Target Shoppers

Thus, it is no surprise that influencers have become an important part of the marketing mix today. There are so many reasons to include influencers in your marketing strategy, from creating buzz around new products to generating new usage occasions for ... http://influenceblueprint.com
http://www.mediapost.com/publications/article/280935/6-reasons-cpgs-need-influencer-marketing-to-target.html

Meltwater to outline best practices in influencer marketing for regional companies

Dubai, UAE - As businesses in the region realize the high Return on Investment (ROI) from influencer marketing, global media intelligence solutions firm Meltwater has teamed up with social media sensation Max of Arabia and P&G's Alex Malouf to host a ... http://influenceblueprint.com
http://www.zawya.com/mena/en/story/ZAWYA20160724094451/

Legal Lessons for Advertisers and Agencies on Influencer Marketing

On July 11, the Federal Trade Commission announced that it had come to a settlement with Warner Bros. Home Entertainment (WB) over its failure to adequately disclose it had paid influencers on YouTube to promote the launch of a new video game. This, in ... http://influenceblueprint.com