How can brands appeal to micro-influencers? Experts discuss in webinar

The webinar discussing what influencer marketing is and why brands should care can be listened to in full here. Speaking about what values brands need to look for when choosing a micro-influencer, Brendan Lowry, marketing director at Curalate says ... http://influenceblueprint.com

Effective Marketing Needs to Be Authentic and Story-Driven

The future of marketing is here, and it's all about authentic, engaging, story-driven content across a variety of platforms. http://influenceblueprint.com

Even Hillary Clinton likes influencer marketing

In three key battleground states, the Clinton campaign is running a marketing effort with video ads featuring YouTube influencers, according to an exclusive report in Variety. The ad content features one of three YouTube stars making surprise visits to ... http://influenceblueprint.com

5 Forms Of Social Proof That Can Instantly Improve Consumer Trust

Online marketing is all about building your brand's visibility, but that visibility won't mean much if your consumers don't trust you.

The 'personal brand' wagon

Building a 'personal brand' in the real estate industry may be a new trend, but it's looking to become mainstream.

Beyond brand: The business shift from consumers to community

The building of brands has defined business activity across the world for the better part of the last 30 years. When you ask people to define a brand, you will get a plethora of bright-eyed answers because of the prolific influence that brand building ...
http://themediaonline.co.za/2016/11/beyond-brand-the-business-shift-from-consumers-to-community/

'Marketers put too much money into short-term sales comms ...

New research suggests the marketing industry is focusing too much on the short term and that this is having a negative impact on awareness, share of voice and ...