A Response to Influencer Marketing Criticisms

This has ignited a big conversation that calls the merits of influencer marketing into question. There are two main sides in this debate: Those who believe influencer marketing is the authentic fix to a marketing world that's gone spammy and those who ...

Influencer Marketing kann Botschaften an die Zielgruppe bringen

Große Teile der Marketingbranche scheinen vom Influencer-Virus befallen zu sein. Jeder will präsent sein - und das möglichst authentisch und mit Reichweite. Wir wollten deshalb von Ihnen wissen: Wie sinnvoll ist Influencer Marketing? Hier die Ergebnisse.

6 reasons to boost SEO & content investments with influencer marketing

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign's overall impact, the inclusion of influencer marketing is a must. The right influencers will ...

Influencer marketing is not a con - it's simply modern comms

If all influencers took cash and promoted whatever they were asked to, their channels would be full of irrelevant products and quickly become obsolete.

Mondelez launches 'fearless media' advertising model

The maker of Oreo and many other snack brands says it will focus on forming new media partnerships to acquire, develop and distribute content properties that will build its Power Brands and generate revenue. This approach will enable the company to ...

7 pillars of building B2B online reputation

Reputation is one of the cornerstones of any business, especially today when everything that happens to your company immediately becomes known to anybody with a slighter degree of interest.

What strategies DO YOU put in place, what tasks DO YOU complete to become an influencer? It's a simple question, please share! #marketing #socialmedia #entrepreneur

What strategies DO YOU put in place, what tasks DO YOU complete to become an influencer? It's a simple question, please share! #marketing #socialmedia #entrepreneur