15 Personal Branding Mistakes To Avoid As An Executive

Branding can take many forms, from engaging social media accounts to influential blog posts to building a more approachable and transparent image of yourself. Your brand online is a direct reflection of your success in the real world and can help boost… #influence #brand #personalbrand

'We love moments like this': Influencer marketing agencies scramble to reassure antsy clients after NYT expose

Influencer marketing has had its reality check: After years of news on fraud, bots and shady amplification practices, it's come to a head with the publication of a New York Times exposé on how far-flung… http://influenceblueprint.com #influence #personalbrand #brand

Asics and Freeletics show what can be done: Influencer marketing in sports

Broadly positioned influencers can be used when the product is one that does not require much explanation and that is also suited to a broader target group. Especially in the sports industry, however, there are a large number of… http://influenceblueprint.com #influence #personalbrand #brand

Instagram Influencer Marketing Doubled in 2017 - eMarketer

Instagram Influencer Marketing Doubled in 2017
As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer's followers. In other words, it's about good segmentation. The ... http://influenceblueprint.com #influence #personalbrand #brand

Alex Bogusky and BCV Invest in Influencer Marketing Leader influence.co

Simultaneously, influence.co is announcing a full set of features designed to help digital media and public relations agencies build their own influencer marketing practices. Agencies of all sizes can now build and execute complete influencer and micro ...and more » http://influenceblueprint.com #influence #personalbrand #brand

Beast Mode's Business Empire

In the past few years, Lynch has grown Beast Mode from a backyard enterprise into a full-blown empire, encompassing everything from apparel to restaurants to online series with Facebook. All of which is helping lead a rising new trend: athletes using ...and more » #influence #brand #personalbrand

Cheetah Mobile and Hypr team up on music influencer marketing

Cheetah Mobile has teamed up with Hypr to facilitate marketing to music influencers. Hypr has an index of millions of influencers on the Musical.ly platform, a social media network for music videos, as well as on Cheetah's own mobile networks. Cheetah… http://influenceblueprint.com #influence #personalbrand #brand

Influencer Marketing Can Expect Another Wild Year Ahead

The market has been up, but CPG sales were dismal right out of the gate in 2017 — down $2.9 billion as reported by Nielsen. Then ad fraud and the issue of proximity to inappropriate content came along, forcing big companies like P&G… http://influenceblueprint.com #influence #personalbrand #brand

Doing social media engagement right: what to focus on while building your online presence

Facebook says its latest changes will ensure that people connect with friends and family more meaningfully. That means there will be more focus on humans speaking to humans instead of logos speaking to humans. Taking a cue… #influence #brand #personalbrand

Brands are bringing influencer marketing in-house

“Brands building in-house influencer marketing teams is probably the No. 1 trend in the industry right now,” said Gil Eyal, CEO of influencer analytics platform Hypr. “It started around last year and is really taking off this year, especially in the ... http://influenceblueprint.com #influence #personalbrand #brand

Young: Building buzz key strategy behind success

In addition, the University of Southern Mississippi reports that 91 percent of business-to-business buyers are influenced by word of mouth when they are making buying decisions. This positive word of mouth is what creates your reputation in the ... #influence #brand #personalbrand

Why Every Brand Should Be Watching the Emerging Beauty Industry

Beauty is well positioned to lead experimentation in modern brand building. It is an inherently experiential category. It is very welcoming to new technologies. It is currently in high demand. The global beauty market is predicted to grow from $432.7 ... #influence #brand #personalbrand

Five Tips For Building Your Personal Brand In The Experience Age

The experience age imposes pressures on both companies and individuals to manage their brands according to a new set of competitive criteria that includes an online presence. As an executive coach, I am often asked: “How can I develop a… #influence #brand #personalbrand

Influencer Marketing AI Adoption and Technology Will See Big Changes in 2018

Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won't just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from ... http://influenceblueprint.com #influence #personalbrand #brand

SCORE: 3 ways to use a domain name for business

This is a great way to promote your brand offline and gives potential customers an easy way to learn more about, and connect with, your business online. A 2015 study showed 64 percent of consumers preferred to buy from businesses they… #influence #brand #personalbrand

Critical Strategies For Successful Influencer Marketing Campaigns

Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It's the critical difference between a potential customer tuning out your message or embracing it wholeheartedly. Regardless of whether ...and more » http://influenceblueprint.com #influence #personalbrand #brand

A York County chainsaw carver's photo keeps showing up on dating sites. But it's not him.

He had a skill for marketing and for creating a brand. Part of his brand was his appearance. Some of it is calculated, and some of it just happened out of necessity. For one thing,… #influence #brand #personalbrand

How To Overcome The Top Four Influencer Marketing Challenges Of 2018

A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018. On the other hand, only 5% plan to reduce their influencer marketing budget.… http://influenceblueprint.com #influence #personalbrand #brand

How brands' use of online celebrity influencers is maturing

Influencer, Bangs Carey-Campbell, fitness editor at Elle Magazine and blogger, advises that brands recognise the importance of not just paying online celebrities to pose with one-off products but to agree an ongoing strategy and to really follow ... #influence #brand #personalbrand

Going Mad For Micro: The Continuing Evolution Of Influencer ...

Influencer marketing has certainly evolved over the past decade. From the mommy bloggers creating a brand new industry in the late 2000's, to the Insta-famous street style stars that popped up a few years later, to present day teens achieving fame… http://influenceblueprint.com #influence #personalbrand #brand

Facebook Steps Away From the Public Web

In reality, few people actually want (or need) to build a public online brand — and it can certainly be awkward to do so in front of an online audience that includes your oldest friends, friends from college, your aunt, your boss, your ex-girlfriend… #influence #brand #personalbrand

Walmart to shutter 63 Sam's Club locations

Sam's Club has generally underperformed relative to Walmart, facing strong competition from discount peer Costco, which has excelled at merchandising and vendor relations. In recent years, Walmart has focused on reviving the brand. At an October ...and more » #influence #brand #personalbrand

DigitLab Academy launches Online Personal Branding workshop

We are excited to announce that we have launched a new course to help people establish and manage their personal brand online. The course "Online Personal Branding" is perfect for sales people, advisors, brokers, business executives, entrepreneurs ... #influence #brand #personalbrand

15 Reasons To Add Influencer Marketing To Your Business Strategy

Now more than ever, consumers are turning to influencers to learn how a product performs and decide whether it's something worth investing in. Having an influencer help leverage the exposure of your company's product can increase revenue as you'll see ...and… http://influenceblueprint.com #influence #personalbrand #brand

What trends will dominate influencer marketing in 2018? | ZDNet

The end of 2017 brings a raft of predictions for 2018, but now that the new year has started, what trends are brands going to use to increase market share? http://influenceblueprint.com #influence #personalbrand #brand

What the Psychology of Persuasion Shows Us About Getting Influencer Marketing Right

Influencer marketing has been one of the biggest buzzwords and trendiest communication strategies of 2017. Tom Ward, writing for Forbes, certainly thinks so and suspects the trend will continue in 2018. The way we talk about influencer marketing today… http://influenceblueprint.com #influence #personalbrand #brand