Bypassing creative: How agencies are turning influencer posts into programmatic ads

As agency executives and tech vendors grumble that little headway has been made in merging creative and programmatic, the merge of programmatic and influencer content comes as an easy fix. http://influenceblueprint.com

Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories

Today, it's launching an intriguing Snapchat campaign that runs through July and combines influencer marketing, Snap's video-capturing Spectacles glasses and paid ads. http://influenceblueprint.com

Influencer Marketing Works

170 marketers from CPGs, food-and-beverage companies, media players, retailers, and agencies participated in Linqia's The State of Influencer Marketing Survey, which shines light on the cost and effectiveness of tactics such as paying a content ... http://influenceblueprint.com
http://www.mediapost.com/publications/article/297885/influencer-marketing-works.html

The Power of Influencer Marketing and How to Use it to Build Your Business - Window Film Magazine | Key Communications Inc.

The Power of Influencer Marketing and How to Use it to Build Your Business

One thing that has been true since the creation of business is that word of mouth is your best advertising. In the age of social media, this age-old proven business builder is more relevant than ever. http://influenceblueprint.com

Micro-Influencers Are More Effective With Marketing Campaigns ...

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. http://influenceblueprint.com

Putting Your Brand Advocates to Work with Influencer Marketing

This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. http://influenceblueprint.com

Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016

Tidal Labs, a CaaS (Content-as-a-Service) platform that connects brands to relevant influencers, significantly scaled its product suite in 2016 leading to an uptick of brands leveraging the platform and fueling significant growth for the company ... http://influenceblueprint.com
https://www.benzinga.com/pressreleases/17/03/p9229973/tidal-labs-scales-influencer-marketing-caas-platform-achieves-significa

After 8 years of Influencer Marketing experience, this is what I've learned…

I founded Collective Bias in 2009. Our journey began with an idea jotted down on a napkin, and now I'm honored to say that we're widely recognized as a leader in influencer marketing. A lot has changed in those eight years, and we've learned a thing or ... http://influenceblueprint.com

Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016

“The growth we experienced in 2016 validates our model and focus on providing advanced tools to help brands solve the challenges today's complex influencer marketing environment presents,” said Matthew Myers, CEO and co-founder of Tidal Labs. http://influenceblueprint.com

How Three Millennial Influencers Built Their Following (And What Brands Can Learn From Them)

With social media, dominance of online content, and consumers' powerful desire to see brands as approachable personas, it's no surprise that influencer marketing has risen (and continues to rise). In fact, in a recent eMarketer survey, nearly half of ... http://influenceblueprint.com

The Power of Influencer Marketing and How to Use it to Build Your Business - Window Film Magazine | Key Communications Inc.

The Power of Influencer Marketing and How to Use it to Build Your Business

One thing that has been true since the creation of business is that word of mouth is your best advertising. In the age of social media, this age-old proven business builder is more relevant than ever. http://influenceblueprint.com
http://www.windowfilmmag.com/2017/03/the-power-of-influencer-marketing-and-how-to-use-it-to-build-your-business/

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of ad blocking and bot fraud this year. http://influenceblueprint.com

Influencer Marketing: How Do Algorithms Connect Marketers to Influencers?

As influencer marketing has gone from strength to strength, its more challenging aspects have become ripe for automation. Brands want to collaborate with influencers, but struggle because finding the perfect fit for their brand manually can be time ... http://influenceblueprint.com

Online meat seller Licious raises $10 million from Mayfield, Korean fund - Times of India

Licious: Online meat seller Licious raises $10 million from Mayfield ...

BENGALURU: Online meat brand Licious has raised $10 million in a second round of funding led by Mayfield India and 3one4 Capital. South Korean fund ...

Building sports brand

RIA GOODMAN, riagoodman@nationnews.com. Added 28 March 2017. Google +. Print. josh-burke-and-btmi.

Brand Safety: Online Advertising’s Achilles Heel

Brand Safety: Online Advertising's Achilles Heel

Brands choose those platforms to work hard for them to achieve all of their business and brand building objectives. But the most important of those priorities is 'to do no harm.

Favoring Brave brand giveaway set for Saturday

Artist Jill Simons is giving away $15,000 worth of her Favoring Brave brand inventory Saturday. Simons, former owner of The Bookerie: The Favoring Brave shop in downtown Tulsa from 2013-2015, said going forward, she is devoting her time and effort to ...

Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016

Tidal Labs, a CaaS (Content-as-a-Service) platform that connects brands to relevant influencers, significantly scaled its product suite in 2016 leading to an uptick of brands leveraging the platform and fueling significant growth for the company ... http://influenceblueprint.com
http://www.prweb.com/releases/2017/03/prweb14192500.htm

How to Use Influencer Marketing to Increase Event Attendance

The new committee members amplified the event's marketing through their own social networks, as well as brought connections to local influencers such as Real Housewives of Potomac's Karen Huger who has more than 27,000 followers on Instagram and ... http://influenceblueprint.com

Influencers Accelerate US E-Commerce Sales In China

Influencer marketing using KOLs is one of the best methods to promote retail brands and products in the competitive China e-Commerce market. http://influenceblueprint.com

How Three Millennial Influencers Built Their Following (And What Brands Can Learn From Them)

With social media, dominance of online content, and consumers' powerful desire to see brands as approachable personas, it's no surprise that influencer marketing has risen (and continues to rise). In fact, in a recent eMarketer survey, nearly half of ... http://influenceblueprint.com

Sandwich franchise couple honoured

“We have tried our best to build a local brand into a regional brand, and to compete with international players,” he said.

RH 4Q and full year weighed down by brand investments | Furniture Today

RH 4Q and full year weighed down by brand investments

CORTE MADERA, Calif. - RH reported a 71.7% decrease in fiscal fourth quarter net income and a 9% drop in net revenue as a year of heavy brand building investments took a toll on results - particularly online sales and the bottom line. The Top 100 ...
http://www.furnituretoday.com/article/541607-rh-4q-and-full-year-weighed-down-brand-investments

Brand Safety: Online Advertising’s Achilles Heel

Brand Safety: Online Advertising's Achilles Heel

Brands choose those platforms to work hard for them to achieve all of their business and brand building objectives. But the most important of those priorities is 'to do no harm.

3 Ways to Get More Online Exposure for a New Product

Social influencers also enjoy building mutually beneficial relationships with businesses and brands. Spend some time identifying the social influencers that matter to your customers.

NeoReach Unleashes Influencer Media Value (IMV) to Measure ROI

SaaS influencer marketing platform, NeoReach, has unveiled the launch of new analytics, Influencer Media Value (IMV), to help measure the Return on Investments (ROI) on influencer marketing initiatives which posed several challenges for CMOs and ... http://influenceblueprint.com

After 8 years of Influencer Marketing experience, this is what I've learned…

I founded Collective Bias in 2009. Our journey began with an idea jotted down on a napkin, and now I'm honored to say that we're widely recognized as a leader in influencer marketing. A lot has changed in those eight years, and we've learned a thing or ... http://influenceblueprint.com

How To Create A Successful Influencer Marketing Campaign

Technology companies and brands are finding themselves increasingly competing in ever-crowded spaces, wondering what might set them apart from the crowd. http://influenceblueprint.com

Influencer Marketing: How Do Algorithms Connect Marketers to Influencers?

As influencer marketing has gone from strength to strength, its more challenging aspects have become ripe for automation. Brands want to collaborate with influencers, but struggle because finding the perfect fit for their brand manually can be time ... http://influenceblueprint.com

CinemaCon: Fandango Consolidates in Latin America | Variety

Fandango consolidates in Latin America with a new global brand strategy, including innovative new ticketing destinations across the region.

IT News Online > PR.com - Share Your Story, Build Your Brand

Share Your Story, Build Your Brand PR.com 2017-03-27


http://www.itnewsonline.com/pr.com/Share-Your-Story-Build-Your-Brand/10071

Exabytes to grant US$4.5M worth of online solutions to Malaysian entrepreneurs

Its objective is to grant RM 20 million (US$4.5 million) worth of online services and development support to Malaysian entrepreneurs.

Going digital: How a strong online presence can give brands the power to reach consumers effectively

A powerful online campaign by P&G's Always, titled #LikeaGirl is a testament to that. The campaign was created to change the bad connotation associated with the phrase 'Like a girl'.

NeoReach Unleashes Influencer Media Value (IMV) to Measure ROI

SaaS influencer marketing platform, NeoReach, has unveiled the launch of new analytics, Influencer Media Value (IMV), to help measure the Return on Investments (ROI) on influencer marketing initiatives which posed several challenges for CMOs and ... http://influenceblueprint.com

NeoReach Launches Influencer Media Value (IMV)

NeoReach, providers of a cloud-based influencer marketing platform, today released Influencer Media Value (IMV) analytics to measure the return on investment of influencer marketing programs. Influencer media value is a specific type of earned media ... http://influenceblueprint.com
http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/NeoReach-Launches-Influencer-Media-Value-%28IMV%29-117181.aspx

Fazoli's to open mid-May

Headquartered in Lexington, the first Fazoli's opened in 1988. The privately held company has focused upon offering classic Italian dishes, baked pastas, Submarinos® sandwiches, pizza, entree salads and desserts, along with the brand's signature item, ...

AirAsia: Reaching a new digital high - Tech News | The Star Online

AirAsia reaches out for fresh ideas on digital transformation.

Tenants To Building Owner: Pay SWL&P Before Disconnection

SUPERIOR, Wis. - There was growing worry Sunday for tenants of an apartment building in Superior after a notice was placed on the building that it could be disconnected from services provided by Superior Water Light & Power. The reason for the ...

Exabytes to grant US$4.5M worth of online solutions to Malaysian entrepreneurs

Its objective is to grant RM 20 million (US$4.5 million) worth of online services and development support to Malaysian entrepreneurs.

The numbers behind #KOL marketing

Defining KOLs as social media influencers who have a large group of fans who help brands boost social media engagement, she says DBS started testing the waters of influencer marketing with some of its branding campaigns in 2014. She says, eventually ... http://influenceblueprint.com

Axe: A Perfect Example Of How To Do Influencer Marketing

While we have all heard about the mystical salesman who could 'sell snow to Eskimos', we probably feel that most marketing and sales are easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands, this is ... http://influenceblueprint.com

Axe: A Perfect Example Of How To Do Influencer Marketing

While we have all heard about the mystical salesman who could 'sell snow to Eskimos', we probably feel that most marketing and sales are easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands, this is ... http://influenceblueprint.com

How to Choose the Right Influencer Marketing Platform

Many influencer marketing agencies will charge per post, but what if the content doesn't perform well? Quality is better than quantity when it comes to successful influencer marketing. It's not a content numbers game. Take advantage of a platform ... http://influenceblueprint.com

Influencer marketing: 3 musts for immediate results (VB Live)

In a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing keeps getting juicier - up to 960% juicier, in fact. http://influenceblueprint.com

Under The Influence: Email Newsletters And Influencer Marketing

Marketers use email newsletters to influence people. But do they really have to hire “influencers” to do that? This subject has been examined - sort of - in a survey of 100 U.S. http://influenceblueprint.com

Tommy Mallet: The TOWIE star smashing the Essex stereotype with an international fashion brand

That dalliance with ownership sparked something for Mallet and just six months after getting involved with Circuit he moved into fashion with Mallet Footwear - a brand that has expanded globally, despite initial setbacks. “It started in June 2015 ...

Why Omnichannel Marketing Helps You Build a Better Brand

The more points of connectivity you offer to your user, the better user engagement will be - and will also contribute to a better brand story. Let's look at Amazon, which allows you to shop for almost everything online. It is world's largest ecommerce ...

Lonely Planet CEO on the brand's storied past, evolving future

But with a brand's online presence more important now than ever, how has Lonely Planet managed to stay true to the company's founding principles while also keeping up with the times?

Advertiser Boycott Grows As More Brands Pull Ads From YouTube; ANA Issues Statement

“Brands are the basis for marketers' relationships with consumers and customers. Brand value, brand equity and brand loyalty are all treasured assets that we, as marketers, are entrusted to build, nurture, grow and strengthen. That is our essential role.

Retailer BikiniBird moves from online to in person - Pacific Business News

Retailer moves from online to in person

The store is owned by Tiana Gamble and Ally Lopez, who started the brand in 2010 as a blog and expanded it into an online boutique in 2014. Following the success of various pop-up shops in Hawaii, California and Australia, the brand decided to launch ...
http://www.bizjournals.com/pacific/news/2017/03/24/retailer-moves-from-online-to-in-person.html

Chris Ducker's Advice On Personal Branding

I recently interviewed Chris to get advice on building an authentic brand that provides measurable value. (The transcript below has been edited lightly ... When you consume my online content, how does it make you feel? What problems am I solving for you?

De Beers Had a Name. It Just Never Had a Jewelry Brand

De Beers, meanwhile, wanted to benefit from LVMH's significant expertise in brand building (De Beers' Stephen Lussier originally called his company a “passive investor” in the venture).

The Eight Brands Amazon Wants to Build Its Own Fashion Empire ...

The web giant's private-label push is emphasizing basics, but it's still not clear just where Amazon is headed.

NeoReach Launches Influencer Media Value (IMV) to Measure the Earned Media Value of Influencer Marketing Programs

NeoReach Launches Influencer Media Value (IMV) to Measure the Earned Media Value of Influencer Marketing ...

NeoReach, the leading SaaS influencer marketing platform for Fortune 500 brands and their agencies, announced today the release of their new Influencer Media Value (IMV) analytics to measure the return on investment of influencer marketing programs. http://influenceblueprint.com
https://www.benzinga.com/pressreleases/17/03/p9215850/neoreach-launches-influencer-media-value-imv-to-measure-the-earned-medi

Under The Influence: Email Newsletters And Influencer Marketing

03 ...

Marketers use email newsletters to influence people. But do they really have to hire “influencers” to do that? This subject has been examined - sort of - in a ... http://influenceblueprint.com
http://www.mediapost.com/publications/article/297860/under-the-influence-email-newsletters-and-influen.html

McLellan: Identifying the right influencer - Business Record

In last week's column, we looked at how referral marketing has evolved into a marketing tactic called influencer marketing. Influencer marketing is when a. http://influenceblueprint.com
http://www.businessrecord.com/Content/Design-Elements/Top-Story-1/Article/McLellan-Identifying-the-right-influencer/46/242/77079

Influencer marketing: 3 musts for immediate results (VB Live)

In a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing keeps getting juicier - up to 960% juicier, in fact. http://influenceblueprint.com

5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing has exploded in popularity over the past few months. It's been a viable marketing strategy for several years, but now it's something that businesses of all sizes want to experiment with. http://influenceblueprint.com

Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct | ExchangeWire.com

Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct

There is nothing shady about influencer marketing. Indeed, my company exists to connect brands with influential social media posters. http://influenceblueprint.com

Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct | ExchangeWire.com

Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct

There is nothing shady about influencer marketing. Indeed, my company exists to connect brands with influential social media posters. http://influenceblueprint.com
https://www.exchangewire.com/blog/2017/03/23/navigating-influencer-marketing-sponsorship-rule-breakers-code-of-conduct/

How to Create a Successful Influencer Marketing Campaign

Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their ... http://influenceblueprint.com

How Influencer Marketing Can Put Your Brand At Risk - Media, Telecoms, IT, Entertainment - UK

UK: How Influencer Marketing Can Put Your Brand At Risk

Influencer marketing has exploded. Brands want to tap in to the social reach of individuals and the strong relationships they have with their audience - whether that's Kim Kardashian (with her 49.9 million followers on Twitter), a vlogger and games ... http://influenceblueprint.com
http://www.mondaq.com/x/579472/advertising+marketing+branding/How+Influencer+Marketing+Can+Put+Your+Brand+At+Risk

In Defense of the Celebrity Influencer

Just a couple years ago major brands spent only a small portion of their budget on influencer marketing. Now brands are spending between $200,000 to $500,000 per influencer marketing program. Over time, the rise of micro-influencers became a ... http://influenceblueprint.com