It's Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it's time to turn to the rising stars of digital marketing - influencers and advocates. Andrew Hennigan reports. Beyond putting a few pumpkins on the company ... http://influenceblueprint.com
Monday, October 31, 2016
How influencers and advocates could be the new marketing trick or treat
It's Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it's time to turn to the rising stars of digital marketing - influencers and advocates. Andrew Hennigan reports. Beyond putting a few pumpkins on the company ... http://influenceblueprint.com
4 years after Sandy, Christie's plans have changed
His leadership around the storm helped him coast to re-election in a campaign that helped him build a brand aimed at a 2016 presidential run.
From Starbucks to Zara, Cyrus Mistry's mixed legacy in building Tata's retail business
Tata Global Beverages/Starbucks: Starbucks entered India in October 2012 through a 50:50 joint venture (JV) with Tata Global Beverages (which also owns brands such as Himalaya mineral water and Tetley Tea). Four years and a new CEO later, Starbucks ...
At last, a place of their own | Otago Daily Times Online News
In 1985 money was so tight that Dunedin Study staff and volunteers cleaned and painted the Barningham Building themselves to save money.
Digital Marketing Tips From Singapore's Hottest Muslimah Fashion Brand
While she sold a few items that way, she realized she needed to take her brand online to grow its presence. So like many fashion entrepreneurs, she turned to Instagram to build her community. Engaging Influencers That Resonate With The Brand's Story.
Overfunding: UK's Marketing Agency Influencer Quickly Surpasses £100000 on Crowdcube
influencers-1 Less than a week after launching its equity crowdfunding campaign on Crowdcube, marketing agency Influencer has already surpassed its initial £100,000 funding target. The company notably connects brands with “famous individuals” (aka ... http://influenceblueprint.com
What It Means When Google Acquires Your Competitor
Google recently announced the acquisition of influencer marketing company, FameBit, in an effort to connect YouTube creators with marketers. http://influenceblueprint.com
Sunday, October 30, 2016
Influencer Marketing Is on the Rise for Good Reason
Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. http://influenceblueprint.com
How To Start A Partnership With A Social Media Influencer
Influencer marketing has developed significantly over the past several years. When first introduced, most marketers saw it as a gimmick—a valuable gimmick, but a gimmick nonetheless. http://influenceblueprint.com
Soccer | Crew SC: Precourt talks stadium as MLS teams build theirs
“Orlando is coming online this season with a brand-new soccer-specific stadium,” Precourt told The Dispatch in a phone interview.
The studio behind 'The Hunger Games' wants to turn YouTube gurus into movie stars
At the swanky Hollywood bar No Vacancy, movie studio Lionsgate held a tricked-out after party last month for the premiere of its new movie, complete with tightrope walker, a fire dancer and a man with frozen pizza rolls covering his body.
4 years after Sandy, Christie's plans have changed
His leadership around the storm helped him coast to re-election in a campaign that helped him build a brand aimed at a 2016 presidential run.
Overfunding: UK's Marketing Agency Influencer Quickly Surpasses ...
Less than a week after launching its equity crowdfunding campaign on Crowdcube, marketing agency Influencer has already surpassed its initial £100000 fund. http://influenceblueprint.com
Is Influencer Marketing the Future of Marketing?
Influencer marketing is gaining ground in the advertising industry. Shane Barker contemplates the reasons behind its popularity and suggests how to successfully work with influencers to build your brand. http://influenceblueprint.com
Why Influencer Marketing Is Great for Your SEO
Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses. http://influenceblueprint.com
Saturday, October 29, 2016
Advocacy groups urge crackdown on 'influencer' marketing aimed at children
In the fast-changing digital world, companies are looking for new marketing tactics to reach their audiences. Many of them have turned to a practice known as “influencer” marketing, in which YouTube and Instagram personalities are paid for using or ... http://influenceblueprint.com
Why Influencer Marketing Is Great for Your SEO - Entrepreneur
Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many ... http://influenceblueprint.com
Why Influencer Marketing Is Great for Your SEO
Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses. http://influenceblueprint.com
Recognizing Good Influencer Marketing
With influencer marketing growing in popularity there are a lot of brands and agencies implementing the strategy. With so many new entrants into the creator world, there is an unfortunate amount of poorly executed content that's diluted the appearance ... http://influenceblueprint.com
Even Hillary Clinton likes influencer marketing
In three key battleground states, the Clinton campaign is running a marketing effort with video ads featuring YouTube influencers, according to an exclusive report in Variety. The ad content features one of three YouTube stars making surprise visits to ... http://influenceblueprint.com
ModCloth CFO: Why Building A Brand Can't Be Done In A Spreadsheet
When Susan Gregg Koger and Eric Koger founded ModCloth in a college dorm room in 2002, they could have never imagined its success.
The Company Building the World's Best Packs for Women
Now, as owner and designer at Mystery Ranch, a backpack brand headquartered in Bozeman, Montana, he continues to optimize his products for envelope-pushing outdoorswomen and -men.
Intuit and PayPal Expand Integration to Help Small Businesses Get Paid Faster
Leveraging the PayPal brand, and solutions like PayPal One Touch, QuickBooks Online users are now enabled to spend less time chasing payments and more time building their brand and business. “Both Intuit and PayPal are committed to helping our ...
Slow fashion: Finery London's alternative approach
Finery London offers an affordable alternative to fast fashion with pieces that are 'designed to be treasured'. Co-Founders Caren Downie and Emma Farrow talk us through launching the brand, building a strong identity and making clothes for women of all ...
Friday, October 28, 2016
The Influencers - CBS News
Social media stars are earning big money for pitching products in short, often silly, postings seen by millions of followers. Bill Whitaker reports on this new trend ... http://influenceblueprint.com
Experticity's new community rewards real-life influencers
The unpaid community aims to encourage more credible and authentic influencer marketing--especially in response to recent concerns that the industry is breaking FTC rules. http://influenceblueprint.com
Influencer Marketing Is on the Rise for Good Reason
Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. http://influenceblueprint.com
Children's Advocates File FTC Complaint Against Google Over 'Influencers'
child watching TV Influencer marketing combines both traditional and digital marketing tactics. Companies promote their brands and products through so-called influencers - individuals with a substantial social media or online traffic draw. http://influenceblueprint.com
Fueling Forecourt Design
Be sure to design your store with the underground storage tanks in mind so that fuel delivery trucks don't block customer traffic.
Bethany Mota, Maria Sharapova On How To Build A Brand When There Are No Blueprints
Despite her success, Mota knows her brand is predicated on relatability. If she loses her girl-next-door accessibility, she sacrifices her following.
Build your personal brand in 3 steps
Leading real estate coach and industry commentator, Tom Panos, says the first thing agents wanting to build personal brands should do is accept that they are the chief marketing officer in their business. They then need to understand the mindset of a ...
How Tommy Hilfiger Is Reimagining His Brand
But 17 years ago, even as Hilfiger and his CEO at the time, Fred Gehring, were calibrating the brand in the U.S., they saw the expansion of the brand in new markets throughout Europe and Asia as an opportunity to build a premium fashion label. Rather ...
Thursday, October 27, 2016
Residents at Donald Trump apartment building don't want his brand on the front anymore
An online petition to “Dump The Trump Name” from another building, 160 Riverside Boulevard, had received 294 signatures on Change.
Because You're Worth It: Kevin Iwamoto Wants You to Build Your Own Brand
For readers with only a minimal online presence, Your Personal Brand covers the basics for creating and maintaining one, including links to time-saving tools.
The Internet's Fever Swamps Aren't Going Anywhere
We Need to Learn to Live With Them.
This week, two of the top papers in the country have run op-eds about the widespread problem of misinformation and rumor-mongering in online conservative media, and how to begin solving it. In her Washington Post column headlined “Want to save the ...
This week, two of the top papers in the country have run op-eds about the widespread problem of misinformation and rumor-mongering in online conservative media, and how to begin solving it. In her Washington Post column headlined “Want to save the ...
American Academy of Facial Plastic & Reconstructive Surgery Welcomes Timour Haider to the 2016 Faculty
For this meeting, Timour Haider has chosen to educate member physicians on the importance of building a brand in the online world. Member physicians expressed that building a truly sustainable brand on the internet is a significant challenge in today's ...
FTC to Take Additional Steps to Rein in Influencer Marketing?
Last week, two advocacy groups filed a complaint with the Federal Trade Commission (“FTC”) taking direct aim at the burgeoning influencer marketing industry. The complaint implores the agency to take enforcement action against various high profile ... http://influenceblueprint.com
Logan Paul On Influencer Marketing: “I'm Worth Three Times The Amount I'm Getting Paid"
Need more proof that digital stars have gone mainstream? A new piece from storied news show 60 Minutes provides a fascinating glimpse into the influencer marketing business through the lens of stars like Logan Paul, King Bach, and one of the world's ... http://influenceblueprint.com
PRovoke16: Earned Beats Paid In Moving From Influence To Sales
MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGroup during a session on “The Brand New Influence: ... http://influenceblueprint.com
Is Influencer Marketing the Future of Marketing?
Influencer marketing is gaining ground in the advertising industry. Shane Barker contemplates the reasons behind its popularity and suggests how to successfully work with influencers to build your brand. http://influenceblueprint.com
Influencer Marketing Is on the Rise for Good Reason
Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. http://influenceblueprint.com
Wednesday, October 26, 2016
Watchdogs want Google, Disney to stop kid-centric influencer marketing
Influencer marketing has been an increasingly contentious issue, with the FTC recently calling out deceptive sponsored social media posts as the first part of a crackdown against them. http://influenceblueprint.com
8 Influencer Marketing Trends That Will Lead You To Success
Imagine what your relationships with your spouse, friends, family, or business partners and audiences would look like without trust. http://influenceblueprint.com
HYPR Corp raises $3 mln - PE Hub
New York City-based HYPR Corp, a provider of biometric security, has secured $3 million in financing, according to a blog post on its site. http://influenceblueprint.com
Introducing Julius: SaaS For Influencer Marketing
NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Influencer business, Thuzio, has launched, Julius, a software solution that provides brands and agencies the tools they need to be great at influencer marketing. Julius enables access to over 50,000 influencers ... http://influenceblueprint.com
American Academy of Facial Plastic & Reconstructive Surgery Welcomes Timour Haider to the 2016 Faculty
For this meeting, Timour Haider has chosen to educate member physicians on the importance of building a brand in the online world. Member physicians expressed that building a truly sustainable brand on the internet is a significant challenge in today's ...
Residents at Donald Trump apartment building don't want his brand ...
Residents are finding that living in a Trump building isn't so glamorous anymore.
Cardiff has a brand new arts centre and wedding venue and this is what it's like
The building now has two main event spaces - the Great Hall Dewi Saint, which can seat 140 people or 220 theatre-style, and the Jane Hodge Room, which holds up to 200 people.
Trump brand loses luster with affluent
NEW YORK | Event planner Beth Bernstein decided she had had enough with Donald Trump after his 2005 hot-mic boasts about groping women came to light earlier this month.
Tuesday, October 25, 2016
Introducing Julius: SaaS For Influencer Marketing
NEW YORK, Oct. 25, 2016 /PRNewswire/ Influencer business, Thuzio, has launched, Julius, a software solution that provides brands and agencies the tools they need to be great at influencer marketing. Julius enables access to over 50,000 influencers with ... http://influenceblueprint.com
Influencer Marketing Done Right (And Wrong)
Each brand took a drastically different approach to a somewhat similar influencer marketing campaign. Each had similar goals to: generate millions of organically distributed branded impressions, gain many thousands of new followers on social media ... http://influenceblueprint.com
Ignore Influencer Marketing at Your Own Peril - Business 2 Community
No one wants to be the very last person in a long game of telephone. By the end, when you blurt out whatever message was just whispered to you, there's a ... http://influenceblueprint.com
Logan Paul On Influencer Marketing: “I'm Worth Three Times The Amount I'm Getting Paid"
Need more proof that digital stars have gone mainstream? A new piece from storied news show 60 Minutes provides a fascinating glimpse into the influencer marketing business through the lens of stars like Logan Paul, King Bach, and one of the world's ... http://influenceblueprint.com
Watchdogs want Google, Disney to stop kid-centric influencer ...
Influencer marketing has been an increasingly contentious issue, with the FTC recently calling out deceptive sponsored social media posts as the first part of a. http://influenceblueprint.com
Pencils of Promise Is Bringing Education to Those Who Need It Most
The charity partnered with the footwear brand to create a limited-edition shoe. It quickly sold out online and helped build three new schools. PoP has relationships with dozens of corporate partners, among them Estée Lauder (parent company of Clinique, ...
We're expanding retail network in southern and western India: Avani Davda
Avani Davda, former CEO of Tata Starbucks, took over as the managing director of Godrej Nature's Basket, the retail chain of the Godrej Group, in May this year.
4 strategic tips for creating an engaging digital brand
Digital branding encourages us to rethink everything we know about marketing, including lead generation. As you establish your brand identity online, consider alternate methods to building mutually beneficial relationships for your business. We live in ...
Broken Measurement, Social Media Fixation Are Killing Brands
What if the rush to go viral online is killing brands more quickly and surely than their existing metrics can reveal?
Monday, October 24, 2016
Influencer Marketing Done Right (And Wrong)
Each brand took a drastically different approach to a somewhat similar influencer marketing campaign. Each had similar goals to: generate millions of organically distributed branded impressions, gain many thousands of new followers on social media ... http://influenceblueprint.com
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