Sunday, July 31, 2016
Seattle house party shooter was depressed after break-up
... house party just before 12.30am on Saturday. A friend of Ivanov's, who would only identify himself as a Baltimore college student, has exclusively revealed to the Daily Mail Online that Ivanov was depressed after the break-up with Bui. ... On the ...
http://www.dailymail.co.uk/news/article-3716521/Seattle-house-party-shooter-depressed-break-just-bought-AR-15-week.html
Merck posts strong 2Q numbers, while building for long term
The drugmaker is transitioning to a hoped-for new growth cycle fueled by those recently launched, potential blockbuster drugs. Meanwhile, it's trying to offset falling sales or slowing growth due to increased generic and brand-name competition for best ...


Blood Center to test for Zika
To consolidate all its facilities at one location, the donor center recently moved from Veterans Avenue to a brand new building at 1116 McKaskle Drive next door to the center's testing lab and across from the distribution center. Weales said the donor ...


Editorial: An innovative way to solve the drone problem
Its Geospatial Environment Online (GEO) technology debuted last November. By working with DJI and other drone manufacturers, Interior can supply the real-time data needed for the private software to properly do its job, said Mark Bathrick, director of ...


Saturday, July 30, 2016
fishbat Explores Influencer Marketing Strategies to Promote Business Growth
Increased engagement and internet searches prompted through influencer marketing can help drive traffic to the business. Viral posts can generate a vast amount of views. http://influenceblueprint.com
http://finance.yahoo.com/news/fishbat-explores-influencer-marketing-strategies-090000256.html
How Influencer Marketing Is More Cost-Effective For Your Startup
Marketers are often frustrated by the increasing costs that paid searches now have as an attractive alternative to the keyword guessing game. http://influenceblueprint.com


These 3 Rules Will Take the Pain Out of Dressing for Work
These days, we hear a lot about the importance of building a “personal brand.” While that might sound like a corporate buzzword, there's a reason it comes up so often: Your brand is about how you're seen by the world—including clients, investors, and ...


Business Highlights
Merck posts strong 2Q numbers, while building for long term ... Meanwhile, it's trying to offset falling sales or slowing growth due to increased generic and brand-name competition for best sellers including immune disorder drug Remicade, cholesterol ...
http://www.dailyherald.com/article/20160729/business/307299812/
9 things most people don't understand about SEO
So does that mean all hope is lost if you're running a new company that wants to sell men's jeans online? Not at all.


The secret to Dollar Shave Club's success—and why I was an early investor
These past few years have proved that strong brand-customer conversations are what made DSC stand out in the saturated tech industry in a short period of time, and why Unilever, a company that is looking to elevate its online-purchasing presence, took ...


Measure to Manage: How Influencer Marketing Delivers on Marketing KPIs
To get positive results, one needs to pick a marketing channel that performs. With the rise of adblockers and the growing distrust of brand-direct messaging on all platforms, what has proven to continuously work in this new digital age is Influencer ... http://influenceblueprint.com


Friday, July 29, 2016
Legal Lessons for Advertisers and Agencies on Influencer Marketing
On July 11, the Federal Trade Commission announced that it had come to a settlement with Warner Bros. Home Entertainment (WB) over its failure to adequately disclose it had paid influencers on YouTube to promote the launch of a new video game. This, in ... http://influenceblueprint.com


Should You Let a YouTuber Do Your Marketing?
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. http://influenceblueprint.com


How Influencer Marketing Is More Cost-Effective For Your Startup
Marketers are often frustrated by the increasing costs that paid searches now have as an attractive alternative to the keyword guessing game. http://influenceblueprint.com


Delphine Reynaud from influencer management platform Traackr on next generation marketing
Delphine Reynaud (DR): My name is Delphine Reynaud and I am the EMEA Marketing Director for Traackr. As my title suggests, I lead our marketing efforts in EMEA and in particular I focus on influencer marketing, content marketing, event marketing and PR. http://influenceblueprint.com


Measure to Manage: How Influencer Marketing Delivers on Marketing KPIs
To get positive results, one needs to pick a marketing channel that performs. With the rise of adblockers and the growing distrust of brand-direct messaging on all platforms, what has proven to continuously work in this new digital age is Influencer ... http://influenceblueprint.com


Dispelling Common Influencer Marketing Misconceptions (Report)
From measuring impact to managing costs, marketers have indicated over and over that they don't understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take ... http://influenceblueprint.com


Why The Best B2B PR Campaigns Use Influencer Marketing
So he has meetings scheduled with his marketing team in order to continue to build an audience on Twitter, Facebook, and LinkedIn. http://influenceblueprint.com


How to Start Your Influencer Marketing Campaign
If you have never heard about influencer marketing, it is long past time to get on the trend. Influencer marketing is one of the most powerful advertising methods available today; 90 percent of consumers trust peer recommendations, compared to only 33 ... http://influenceblueprint.com


Measure to Manage: How Influencer Marketing Delivers on Marketing KPIs
To get positive results, one needs to pick a marketing channel that performs. With the rise of adblockers and the growing distrust of brand-direct messaging on all platforms, what has proven to continuously work in this new digital age is Influencer ... http://influenceblueprint.com


How to Get a Great ROI on Your Influencer Marketing Plan
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now ». http://influenceblueprint.com


Delphine Reynaud from influencer management platform Traackr on next generation marketing
Delphine Reynaud (DR): My name is Delphine Reynaud and I am the EMEA Marketing Director for Traackr. As my title suggests, I lead our marketing efforts in EMEA and in particular I focus on influencer marketing, content marketing, event marketing and PR. http://influenceblueprint.com


49 Random Observations about Poker Today
For those who don't know me, I had cut my teeth in the poker industry as the Managing Editor and Editor-in-Chief of Bluff Magazine, so it was not like our industry was foreign to me - but at the time transitioning from a print-based magazine to an ...


Erasing the Line between Content Creation and Engagement
I've been following the crowdsourcing tactic as it's evolved over the past decade, but when creative crowdsourcing came onto the scene it really became interesting to building a brand. We've found creative crowdsourcing a particularly effective way to ...


For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant
Kit and Ace believes that young people are using Snapchat the way the rest of us do television. So the luxury retailer has been building its following organically on the platform through original TV-style episodes. Like many brands, Kit and Ace started ...


Designer Spotlight: Fovo Upends Traditional Online Shopping By Adding Body Shape To Usual Filters
Since sizing is not uniform throughout brands, Fovo's shape-shopping approach delivers better fitting selections, a key differentiator from other curated shopping platforms.


Thursday, July 28, 2016
Behind the Scenes at Good Housekeeping's Test Kitchen
For example, for a cake, we use a KitchenAid mixer to develop a recipe, then retest with a less expensive hand-held mixer, and various brands of nationally available ingredients. We taste and evaluate at ... What a gift to learn about building books ...


City Hall Saga
Marshall Prevost and other council members who wanted a brand new building, offered their new acquisition to South Carolina National Bank for $100,000, with the idea of using the money to build a new city hall. When the news leaked out, citizens exploded.


What Brand is Tops with Small Business Owners? WordPress, Alignable Index Says
Other brands that have scored big are email marketing company MailChimp (46 NPS score), Google (46 NPS score), and online payment gateway Authorize.Net (45 NPS score). What's worth noting is that these companies have consistently emerged as the most ...


$1 Billion for Dollar Shave Club: Why Every Company Should Worry
The online business was founded in 2011 by Mark Levine and Michael Dubin to combat the high cost of razors. The idea ... But Dollar Shave Club was able to build brand loyalty and fight off Gillette, which was dependent on distribution through retail ...


Content is the key influencer marketing metric, not reach, says agency
Speaking at today's Sports Marketing Summit, Luca said: “It certainly is something people talk a lot about in influencer marketing - the cost per engagement is this magic metric you should go for and it's definitely important but I'm going to propose ... http://influenceblueprint.com


Influential raises $5M in Series A round to enhance influencer marketing
California-based marketing platform, Influential that helps companies create content marketing strategies and get published online in publications has raised $5 million in Series A funding which makes it worth $9 million in today's date. http://influenceblueprint.com


4 Influencer Marketing Musts to Improve ROI
influencer marketing While brands are undoubtedly creating greater awareness with their audiences through social media platforms, the trust and relatable nature that influencers have with their followers is what's key to driving consumers from ... http://influenceblueprint.com
http://www.chiefmarketer.com/4-influencer-marketing-musts-to-improve-roi/
The Future of FTC Regulations on Influencer Marketing Following Warner Brothers Crackdown
Influencer marketing is a creative art that relies heavily on technology and governance to sustain credibility. This translates to full and transparent disclosures. http://influenceblueprint.com


Influencer Marketing 101: How to Build Strong Relationships With Leading Influencers
And instead of marketing directly to your end customers, you can reach your target audience through those individuals. This is what is known as “influencer marketing,” and it has become a very effective marketing tool. But it would be a big mistake to ... http://influenceblueprint.com


Influential Raises $5M For Influencer Marketing
Beverly Hills-based Influential, a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. http://influenceblueprint.com
http://www.socaltech.com/influential_raises__m_for_influencer_marketing/s-0066405.html
Altimeter and TapInfluence Release The Influencer Marketing Manifesto; Study of Both Marketers and Influencers ...
BOULDER, Colo. & SAN FRANCISCO--(BUSINESS WIRE)--TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and a services offering, and Altimeter, a Prophet company, today released The ... http://influenceblueprint.com


Wednesday, July 27, 2016
Why The Best B2B PR Campaigns Use Influencer Marketing
So he has meetings scheduled with his marketing team in order to continue to build an audience on Twitter, Facebook, and LinkedIn. http://influenceblueprint.com


Reaching Your Target: 6 Secret Tactics for Influencer Marketing
Given the vitality of peer recommendations and their augmentation through social media, influencer marketing is ruffling feathers amongst marketers. http://influenceblueprint.com
http://www.business.com/marketing/6-secret-tactics-for-influencer-marketing/
Altimeter and TapInfluence Release The Influencer Marketing ...
TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and a services offering, and Altimeter, http://influenceblueprint.com


Should You Let a YouTuber Do Your Marketing?
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. http://influenceblueprint.com


This time of year, it's the University of Summer Construction
This summer, there are more than 150 projects underway - from renovations to brand-new buildings, built from the ground up.


Australians move into Rio Olympic village _ a few days late
Australians declined to enter their rooms on Sunday after flushed toilets and open taps caused water to gush down walls and ceilings in the building. They also complained of electrical shorts and gas leaks. Rio organizers said Tuesday that 21 of 31 ...


This Ethical Lingerie Brand Now Offers Convertible, Reversible Swimwear
Now the brand is building on that theme of introducing smart, savvy garments that women can get some serious mileage out of.


11 ways to build your online brand
So when you get down to a short list of possible brand names, go online and see if there are other companies with those names, or similar names, and if the name you have chosen is considered offensive or would provoke a giggle in another language.


Tuesday, July 26, 2016
How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player
Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent from its buttoned-up peers and attracting a younger set of readers who were just embarking on ...


4 Steps for Leveraging Mobile To Better Connect with Customers
Here are four ways you can incorporate mobile -- the thread that runs through most aspects of people's daily lives -- into your online retail experience to provide a consistent brand voice across all channels. 1. Invest in systems to track digital ...


How Sponsored Content Is Becoming King in a Facebook World
Attendees at a Facebook developers conference in April. As it has for traditional editorial content, Facebook has become a primary distributor for many publications' sponsored posts, even though outside sponsored content was not officially permitted ...


7 Ways To Boost Your Brand's Reputation For Free Online
Thankfully there are a handful of straightforward ways you can build your brand's reputation online—and did I mention they're free?


6 Reasons CPGs Need Influencer Marketing To Target Shoppers
Thus, it is no surprise that influencers have become an important part of the marketing mix today. There are so many reasons to include influencers in your marketing strategy, from creating buzz around new products to generating new usage occasions for ... http://influenceblueprint.com


Dispelling Common Influencer Marketing Misconceptions (Report)
From measuring impact to managing costs, marketers have indicated over and over that they don't understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take ... http://influenceblueprint.com


TapInfluence to Host In-Depth Influencer Marketing Panel State of ...
TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and services offering, today announced. http://influenceblueprint.com


How To Execute An Effective Influencer Marketing Strategy
Brands have been leveraging celebrities, endorsements and influencers to speak to their audiences in a uniquely human and authentic voice for ages. http://influenceblueprint.com
http://www.mediapost.com/publications/article/281026/how-to-execute-an-effective-influencer-marketing-s.html
How Influencer Marketing Is More Cost-Effective For Your Startup
Marketers are often frustrated by the increasing costs that paid searches now have as an attractive alternative to the keyword guessing game. http://influenceblueprint.com


Monday, July 25, 2016
Why The Best B2B PR Campaigns Use Influencer Marketing
Being an influencer sounds like a pretty good gig, doesn't it? Who doesn't like to believe that they have pull over the thoughts and actions of others? http://influenceblueprint.com


Tips for Making Influencer Marketing Work for You
Before you can start planning and evaluating your outreach success, you'll need to make a list of industry-specific influencers and file them into three different columns: influencers with whom you have a ... http://influenceblueprint.com
http://www.business2community.com/strategy/tips-making-influencer-marketing-work-01601846
Nestle uses influencers to amplify TV presence
A Nestle influencer marketing campaign has reached more than three million people through 40 pieces of original content. The two-month activation was pushed out on Instagram, YouTube and ... http://influenceblueprint.com


Legal Lessons for Advertisers and Agencies on Influencer Marketing
On July 11, the Federal Trade Commission announced that it had come to a settlement with Warner Bros. Home Entertainment (WB) over its failure to adequately disclose it had paid influencers on ... http://influenceblueprint.com


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